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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2023, 2024). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
SHEENCO TRAVEL logoDBelow average
SHEENCO TRAVEL
Recreation & Entertainment
2024 FDD
Remove
Singers Company logoBAbove average
Singers Company
Recreation & Entertainment
2023 FDD
Remove
Vitals
FDD filing
2024 FDD
FDD issued Apr 24, 2023
Investment range
$32K – $51K
$5K – $32K
Liquid capital
$6K – $15K
$100 – $300
Franchise fee
$20K
$12K
Royalty rate
1.0%
10.0%
Ad fund rate
1.0%
0.0%
Performance
Avg gross sales
Partial, no system average
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
36 / 100
54 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
4
67
Net change (latest yr)
+1
-3
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
0.0%
17.9%
Contract
Initial term (years)
5
5
Renewal term (years)
5
5
Initial training (hrs)
216
22
Contacts
Franchisee phones
0
20

Looking for a detailed head-to-head breakdown?

Read the SHEENCO TRAVEL vs Singers Company editorial comparison →

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