Sheenco Travel Franchise Cost, Revenue & Review 2026
- Investment
- $32K – $51K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Sheenco Travel is a travel franchise providing custom vacation planning and guided tour packages. Franchisees run local agencies, managing client itineraries, supplier bookings, and tours.
FranchiseVerdict summary · 2026
A SHEENCO TRAVEL franchise requires a total initial investment of $32K – $51K, including a $20K franchise fee and an ongoing 1.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2024 filing · Data extracted: · Last cited check: · Staleness risk: high - figures are from a filing two or more years old
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $32K – $51K
- 2nd pct Recreation & …
- Avg gross sales
- N/A
- Company-owned onlyProjection
- Royalty
- 1.0%
- 0th pct Recreation & …
- Units
- 4
- 16th pct Recreation & …
- SBA charge-off
- N/A
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = favorable by >10% vs Recreation & Entertainment median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $32K – $51K including a $20K franchise fee, 1.0% ongoing royalty.
- RETURNSItem 19 discloses a per-traveler average spend, not whole-unit annual revenue. For roughly the first 11 months of 2023, the average spent per person for a Sheenco Travel operated trip was $5,387.71 USD per person (excluding air), based on total revenues of $2,596,877.60 USD divided by 482 travelers originating from the USA. This is a single average-spend-per-customer figure with no high/low range, no per-unit annual revenue, and no franchisee net income disclosed. The revenue figure reflects company-owned/affiliate operations (only one franchised outlet had opened, in 2023).
- RISKVerdict D (Below average), verdict score 36/100 (higher is better).
- GROWTHPositive: net +1 franchised outlets in the latest year (1 opened, 0 closed) (Item 20).
- DATAItem 19 reports Trip Averages rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Sheenco Travel Franchise, Inc.
- Parent company
- Sheenco Holdings, Ltd.
- FDD Item 1, page 9 of the 2024 FDD
- Predecessor
- Sheenco Travel Ltd.
- Prior franchisor entity
- CEO title
- CEO/President
- Genevieve Sheehan
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Texas
- HQ
- 6275 West Plano Parkway, Suite 500A, Plano, Texas 75093
- Auditor
- CDM Financials, LLC
- Audited financials
- Franchisor revenue
- $13K
- Most recent fiscal year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Genevieve Sheehan
- Headquarters
- TX
- Founded
- 2020
- FDD year
- 2024
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 93% below the typical recreation & entertainment franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $20K | $20K | |
| Technology and Support Feenot refundable | $2K | $2K | |
| Training Expense | $800 | $2K | |
| Office Space | $0 | $1K | |
| Office Furniture | $0 | $500 | |
| Computer and Software | $1K | $2K | |
| Smart Phone | $0 | $1K | |
| Smart Phone Service Plan (3 months) | $0 | $210 | |
| Business Class Internet and WiFi (3 months) | $0 | $250 | |
| Business Licenses & Permits | $50 | $150 | |
| Office Supplies & Misc. Expense | $100 | $200 | |
| Insurance | $2K | $4K | |
| Professional Fees | $600 | $2K | |
| Additional Funds (3 months) | $6K | $15K | |
| Total initial investment | $32K | $51K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $32K – $51K
- Top 40% of category vs category
- Liquid capital req'd
- $6K – $15K
- Top 40% of category vs category
- Franchise fee
- $20K – $20K
- Top 40% of category vs category
- Royalty
- 1.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 1.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $850 |
| Transfer fee | $1K |
| Renewal fee | $5K |
| Total fee load | 2.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for SHEENCO TRAVEL is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one SHEENCO TRAVEL unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 discloses a per-traveler average spend, not whole-unit annual revenue. For roughly the first 11 months of 2023, the average spent per person for a Sheenco Travel operated trip was $5,387.71 USD per person (excluding air), based on total revenues of $2,596,877.60 USD divided by 482 travelers originating from the USA. This is a single average-spend-per-customer figure with no high/low range, no per-unit annual revenue, and no franchisee net income disclosed. The revenue figure reflects company-owned/affiliate operations (only one franchised outlet had opened, in 2023).
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 2.0% — below the Recreation & Entertainment median of 8.0%.
Disclosure
Item 19 reports Trip Averages rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Recreation & Entertainment medians
How Sheenco Travel Compares
Category median of published Recreation & Entertainment brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 25%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 4
- Franchisor's next-year forecast
- Ceased ops
- 50.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small, early travel franchisor (began 2021) with a sizeable net loss (-$119,316) on tiny revenue ($132,680) and only 4 units (1 franchised). No litigation, bankruptcy, or going-concern flag, but thin/weak financials and very low avg gross sales ($5,388) are the concern.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CDM Financials, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 36 / 100 verdict
- 01MINORNet income -$119,316 on revenue of only $132,680
- 02MINOROnly 4 units total (1 franchised)
- 03MINORThin net worth $83,320
- 04MEDNo litigation or going-concern; Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 2.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Arbitration location | County nearest franchisor's home office (currently Texas) |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 183 hrs
- On-the-job training
- 33 hrs
- Training location
- Franchisor location and on-site
- Ongoing training
- Optional
- Franchisor financing
- Not offered
- Item 10
- POS system
- Xero Accounts Package
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Xero Accounts Package
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SHEENCO TRAVEL franchise?
The total investment to open a SHEENCO TRAVEL franchise ranges from $32K – $51K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SHEENCO TRAVEL franchise owners earn?
Item 19 of the SHEENCO TRAVEL FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns SHEENCO TRAVEL?
SHEENCO TRAVEL is franchised by Sheenco Travel Franchise, Inc.. Its parent company is Sheenco Holdings, Ltd.. Source: FDD Item 1, 2024 filing.
What is Item 19 in the SHEENCO TRAVEL FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SHEENCO TRAVEL FDD and qualifies whose outlets they describe.
What is SHEENCO TRAVEL's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SHEENCO TRAVEL (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SHEENCO TRAVEL franchise locations are there?
As of their most recent FDD filing, SHEENCO TRAVEL has 4 total units in the United States, including 1 franchised units and 3 company-owned units. 1 new units were opened in the latest reporting year.
Is SHEENCO TRAVEL a good franchise to buy?
FranchiseVerdict rates SHEENCO TRAVEL as a D-grade franchise with a verdict score of 36 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.