FranchiseVerdict
SHEENCO TRAVEL logo
FV-02298·MODERATEStandard76

Sheenco Travel

OtherFranchising since 2021Website
Investment
$32K – $51K
9th pct Other
Avg revenue
50th pct Other
Royalty
Units
4
25th pct Other
SBA default

Bottom line

  • Total investment $32K – $51K including a $20K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sheenco Travel Franchise, Inc.
Parent company
Sheenco Holdings, Ltd.
Incorporated in
Texas
HQ
6275 West Plano Parkway, Suite 500A, Plano, Texas 75093
Auditor
CDM Financials, LLC
Audited financials
Franchisor revenue
$13K
vs $0 prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SHEENCO TRAVEL unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $32K–$51K
Working capital
$
FDD reports $6K–$15K

Unlevered ROIC · per unit

230%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$52K
Payback
5 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sheenco Travel franchisees operate travel agencies booking flights, hotels, cruises, and vacation packages for retail customers. Day-to-day activities include client consultations, itinerary planning, supplier negotiations, reservation management, and customer service. Revenue is generated through commissions from travel suppliers and potentially service fees.

CEO
Genevieve Sheehan
Founded
2020
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$32K – $51K
All-in to open one unit
Liquid capital
$6K – $15K
Cash you must have on hand
Franchise fee
$20K
Royalty
Greater of 1% of Gross Sales or $500 per month
Ad fund
1.0%
typical 3–5%
Total fee load
2.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
25%
vs corporate-owned
2022
1+1
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Micro-franchise with undisclosed financials, unprotected territory, and unproven unit economics in a structurally challenged industry presents moderate-to-high risk for capital recovery.

Score breakdown · what drove the 65 / 100 rating

  1. 01MINOROnly 4 units in system with unknown growth trajectory indicates minimal scale and unproven model
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents realistic ROI assessment on $32-50K investment
  3. 03MINORUnprotected territory creates direct competition risk from other franchisees in same market
  4. 04MINORMinimum royalty floor of $500/month ($6,000 annually) represents 18-37% of lowest investment tier if sales are weak
  5. 05MED5-year term is shorter than industry standard, creating renewal uncertainty and limited payback window
  6. 06MINORTravel industry highly vulnerable to economic downturns, pandemics, and digital disruption (OTAs)

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
183 hrs
On-the-job training
33 hrs
POS system
Xero Accounts Package
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(360) 902-••••
WA
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

SHEENCO TRAVEL · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above