Sheenco TravelFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A SHEENCO TRAVEL franchise requires a total initial investment of $32K – $51K, including a $20K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $32K – $51K
- 2nd pct Recreation & …
- Avg gross sales
- N/A
- 23rd pct Recreation & …
- Royalty
- N/A
- Units
- 4
- 16th pct Recreation & …
- SBA default
- N/A
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = >15% above Recreation & Entertainment avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $32K – $51K including a $20K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 54/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Sheenco Travel Franchise, Inc.
- Parent company
- Sheenco Holdings, Ltd.
- CEO title
- CEO/President
- Genevieve Sheehan
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- TX
- HQ
- 6275 West Plano Parkway, Suite 500A, Plano, Texas 75093
- Auditor
- CDM Financials, LLC
- Audited financials
- Franchisor revenue
- $13K
- vs $0 prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2024
- Status as of 2024; may have been resolved in a later filing we don't yet have.
Overview
About
Sheenco Travel franchisees operate travel agencies booking flights, hotels, cruises, and vacation packages for retail customers. Day-to-day activities include client consultations, itinerary planning, supplier negotiations, reservation management, and customer service. Revenue is generated through commissions from travel suppliers and potentially service fees.
- CEO
- Genevieve Sheehan
- Headquarters
- TX
- Founded
- 2020
- FDD year
- 2024
- States available
- 1
FDD Item 7 · 2024 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $20K | $20K | |
| Technology and Support Feenot refundable | $2K | $2K | |
| Training Expense | $800 | $2K | |
| Office Space | $0 | $1K | |
| Office Furniture | $0 | $500 | |
| Computer and Software | $1K | $2K | |
| Smart Phone | $0 | $1K | |
| Smart Phone Service Plan (3 months) | $0 | $210 | |
| Business Class Internet and WiFi (3 months) | $0 | $250 | |
| Business Licenses & Permits | $50 | $150 | |
| Office Supplies & Misc. Expense | $100 | $200 | |
| Insurance | $2K | $4K | |
| Professional Fees | $600 | $2K | |
| Additional Funds (3 months) | $6K | $15K | |
| Total initial investment | $32K | $51K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $32K – $51K
- Better than avg vs category
- Liquid capital req'd
- $6K – $15K
- Better than avg vs category
- Franchise fee
- $20K – $20K
- Better than avg vs category
- Royalty
- Greater of 1% of Gross Sales or $500 per month
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 1% or $500/month |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $850 |
| Transfer fee | $1K |
| Renewal fee | $5K |
| Total fee load | 2.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Recreation & Entertainment averages
How Sheenco Travel Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 25%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 4
- Franchisor's next-year forecast
- Ceased ops
- 50.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Micro-franchise with undisclosed financials, unprotected territory, and unproven unit economics in a structurally challenged industry presents moderate-to-high risk for capital recovery.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CDM Financials, LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 54 / 100 rating
- 01MINOROnly 4 units in system with unknown growth trajectory indicates minimal scale and unproven model
- 02MINORNo average revenue or net income disclosure (Item 19) prevents realistic ROI assessment on $32-50K investment
- 03MINORUnprotected territory creates direct competition risk from other franchisees in same market
- 04MINORMinimum royalty floor of $500/month ($6,000 annually) represents 18-37% of lowest investment tier if sales are weak
- 05MED5-year term is shorter than industry standard, creating renewal uncertainty and limited payback window
- 06MINORTravel industry highly vulnerable to economic downturns, pandemics, and digital disruption (OTAs)
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 183 hrs
- On-the-job training
- 33 hrs
- Training location
- Franchisor location and on-site
- POS system
- Xero Accounts Package
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Xero Accounts Package
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SHEENCO TRAVEL · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SHEENCO TRAVEL franchise?
The total investment to open a SHEENCO TRAVEL franchise ranges from $32K – $51K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SHEENCO TRAVEL franchise owners earn?
SHEENCO TRAVEL does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is SHEENCO TRAVEL's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SHEENCO TRAVEL (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SHEENCO TRAVEL franchise locations are there?
As of their most recent FDD filing, SHEENCO TRAVEL has 4 total units in the United States, including 1 franchised units and 3 company-owned units. 1 new units were opened in the latest reporting year.
Is SHEENCO TRAVEL a good franchise to buy?
FranchiseVerdict rates SHEENCO TRAVEL as a B-grade franchise with a risk score of 54 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.