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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageSERVPRO Cleaning & Maintenance 2025 FDD Remove |  AStrongest tierServiceMaster Restore Cleaning & Maintenance 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | 2025 FDD | FDD issued Jun 4, 2025 |
Investment range | $259K – $380K | $267K – $443K |
Liquid capital | $32K – $50K | $70K – $125K |
Franchise fee | $100K | $73K |
Royalty rate | 3.0% | 10.0% |
Ad fund rate | 2.5% | 2.0% |
| Performance | ||
Avg gross sales | No Item 19 representation | $945KPer franchisee, not per outlet |
Median gross sales | Not disclosed | $525KPer franchisee, not per outlet |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 65 / 100 | 70 / 100 |
SBA charge-off rate | 6.5% (n=714) | 8.0% (n=392) |
SBA loans on record | 714 | 392 |
| Scale | ||
Total units | 2,286 | 1,939 |
Net change (latest yr) | +84 | -20 |
Signed, not yet open | 2 (0.00 per open outlet) | 12 (0.01 per open outlet) |
Turnover rate | 0.4% | 3.5% |
| Contract | ||
Initial term (years) | 5 | 5 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 112 | 110 |
| Contacts | ||
Franchisee phones | 2,199 | 626 |
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