ServiceMaster Restore Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ServiceMaster Restore is a disaster-restoration franchise handling water, fire, and mold damage for homes and businesses. Franchisees run field crews on emergency mitigation and repairs, coordinating with insurance adjusters within their territory.
FranchiseVerdict summary · 2026
A ServiceMaster Restore franchise requires a total initial investment of $267K – $443K, including a $73K franchise fee and an ongoing 10.0% royalty[2]. Per the 2025 FDD, average unit revenue was $945K[2]. SBA 7(a) loans show a 8.0% charge-off rate across 392 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $267K – $443K
- 78th pct Cleaning & Ma…
- Avg gross sales
- $945K
- 27th pct Cleaning & Ma…
- Royalty
- 10.0%
- 55th pct Cleaning & Ma…
- Units
- 1,939
- 87th pct Cleaning & Ma…
- SBA charge-off
- 8.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $267K – $443K including a $73K franchise fee, 10.0% ongoing royalty.
- RETURNSAverage unit revenue of $945K/year (median $525K).
- RISKVerdict A (Strongest tier), verdict score 73/100 (higher is better). SBA loan charge-off rate of 8.0% across 392 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DECLINESystem contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ServiceMaster Clean/Restore SPE LLC
- Parent company
- ServiceMaster Systems LLC (SM Systems)
- Ultimate parent
- RW Parent LLC (owned by Roark Capital Management private equity funds)
- Predecessor
- ServiceMaster Residential/Commercial Services Limited Partnership
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Jon Nobis
- Incorporated in
- Delaware
- HQ
- One Glenlake Parkway, 14th Floor, Atlanta, Georgia 30328
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $361.2M
- vs $344.1M prior year
Affiliated brands
- of Parent
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Jon Nobis
- Headquarters
- GA
- Founded
- 2020
- FDD year
- 2025
- States available
- 50
Can you afford it, and what does the money buy?
Entry cost runs 13% above the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $73K | $73K | |
| Equipment and Supplies | $85K | $150K | |
| Truck | $9K | $14K | |
| Technology System | $2K | $3K | |
| Travel and Other Expenses During AOS Training | $4K | $7K | |
| Insurance | $9K | $19K | |
| Certifications | $0 | $340 | |
| Local Advertising Commitment | $2K | $5K | |
| Miscellaneous Opening Expenses | $1K | $7K | |
| Real Estate Expenses | $8K | $25K | |
| Professional Fees | $5K | $15K | |
| Additional Funds - first 3 months | $70K | $125K | |
| Total initial investment | $267K | $443K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $267K – $443K
- Bottom third — review vs category
- Liquid capital req'd
- $70K – $125K
- Bottom third — review vs category
- Franchise fee
- $73K – $73K
- Bottom third — review vs category
- Royalty
- 10.0%
- Percentage of gross sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $650 |
| Training fee | $1K |
| Transfer fee | $7K |
| Renewal fee | $2K |
| Inventory (initial) | $8K – $32K |
| Total fee load | 12.0% of rev |
What do units actually make?
Average unit sales land near the cleaning & maintenance norm.
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$66K
7.0% margin
Unlevered ROIC
15%
EBITDA / total invested capital
Payback
6.8 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one ServiceMaster Restore unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
15%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $945K
- Per unit, per year
- Median gross sales
- $525K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 128 franchisees
- vs category median 32 · large
- Range (low → high)
- $4K→$7.5M
- Cohort dispersion (min → max)
- Quartile band
- $78K→$2.6M
- Bottom 25% → top 25%
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $945K/year in gross sales. Median is $525K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 2.7x.
Fee burden
Total ongoing fee load of 12.0% — above the Cleaning & Maintenance average of 9.7%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How ServiceMaster Restore Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1,939
- Opened
- 47
- Last reporting year
- Closed
- 25
- Terminated
- 12
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 30
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -6.7%
- Net unit change over 3 years
- 3-yr CAGR
- -6.7%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 47
- Closed (3yr)
- 25
- Terminated (3yr)
- 12
- Non-renewed (3yr)
- 30
- Transfers (3yr)
- 73
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 0.8%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 48 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Indiana
- Michigan
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 392
- Loan volume
- $153.4M
- Median loan
- $391K
- average
- Charge-off rate
- 8.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 3.1%
- Loans approved 2021+
- Active lenders
- 142
- Defaults
- 20
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
SBA loans charge off at 8.0% — 50% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Very large restoration franchise (1,939 units, all franchised) with robust financials: net worth $729.8M, revenue $344.1M, net income $52.1M. Five litigation matters (one pending former-franchisee suit, three predecessor-era suits, plus one other) are minimal relative to a ~1,900-unit system. Item 19 disclosed.
Litigation (Item 3)
16 case reference(s): 2 pending, 5 settled.
Largest disclosed settlement: $2
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 73 / 100 verdict
- 01HIGH5 litigation matters, mostly predecessor-era, immaterial vs 1,939 units
- 02MINORStrong financials: net income $52.1M, net worth $729.8M
- 03MEDSlight net unit decline -6.7%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated area |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 8 |
View Item 3 litigation summary
16 case reference(s): 2 pending, 5 settled.
Items 10, 11
Training & Operations
- Classroom training
- 73 hrs
- On-the-job training
- 37 hrs
- Training location
- on-site and corporate
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Restore 365 Plus
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Restore 365 Plus
Item 20 · call current owners
Franchisee Contacts
626 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ServiceMaster Restore · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ServiceMaster Restore franchise?
The total investment to open a ServiceMaster Restore franchise ranges from $267K – $443K, with an initial franchise fee of $73K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ServiceMaster Restore franchise owners earn?
According to Item 19 of the ServiceMaster Restore FDD, the average gross sales per unit is $945K. The median is $525K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the ServiceMaster Restore FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ServiceMaster Restore FDD and qualifies whose outlets they describe.
What is ServiceMaster Restore's franchise failure rate?
Based on SBA 7(a) loan data, ServiceMaster Restore has a charge-off rate of 8.0% across 392 loans, meaning 8.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ServiceMaster Restore franchise locations are there?
As of their most recent FDD filing, ServiceMaster Restore has 1,939 total units in the United States, including 1,939 franchised units and 0 company-owned units. 47 new units were opened in the latest reporting year.
Is ServiceMaster Restore a good franchise to buy?
FranchiseVerdict rates ServiceMaster Restore as a A-grade franchise with a verdict score of 73 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.