ServiceMaster Restore Franchise Cost, Revenue & Review 2026
- Investment
- $267K – $443K
- Disclosed sales
- $945K
- gross sales, not profit
- SBA charge-off
- 8.0%
- on 392 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ServiceMaster Restore is a disaster-restoration franchise handling water, fire, and mold damage for homes and businesses. Franchisees run field crews on emergency mitigation and repairs, coordinating with insurance adjusters within their territory.
FranchiseVerdict summary · 2026
A ServiceMaster Restore franchise requires a total initial investment of $267K – $443K, including a $73K franchise fee and an ongoing 10.0% royalty[2]. Per the 2025 FDD, average revenue per franchisee was $945K. This franchisor reports Item 19 per franchisee rather than per outlet, so the figure is not comparable with per-outlet averages[2]. SBA 7(a) loans show a 8.0% charge-off rate across 392 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $267K – $443K
- 77th pct Cleaning & Ma…
- Avg gross sales
- $945K
- Per franchisee, not per outlet
- Royalty
- 10.0%
- 72nd pct Cleaning & Ma…
- Units
- 1,939
- 86th pct Cleaning & Ma…
- SBA charge-off
- 8.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $267K – $443K including a $73K franchise fee, 10.0% ongoing royalty.
- RETURNSAverage revenue per franchisee of $945K/year (median $525K). Averaged per franchisee, not per outlet - not comparable with per-outlet figures.
- RISKVerdict A (Strongest tier), verdict score 70/100 (higher is better). SBA loan charge-off rate of 8.0% across 392 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -20 franchised outlets in the latest year (47 opened, 25 closed); 12 signed but not yet open (Item 20).
- DECLINESystem contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ServiceMaster Clean/Restore SPE LLC
- Parent company
- ServiceMaster Systems LLC (SM Systems)
- FDD Item 1, page 9 of the 2025 FDD
- Ultimate parent
- RW Parent LLC (owned by Roark Capital Management private equity funds)
- FDD Item 1, page 9 of the 2025 FDD
- Predecessor
- ServiceMaster Residential/Commercial Services Limited Partnership
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Jon Nobis
- Incorporated in
- Delaware
- HQ
- One Glenlake Parkway, 14th Floor, Atlanta, Georgia 30328
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $344.1M
- vs $361.2M prior year
Affiliated brands
- of Parent
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 9
4 other brands on this site name RW Parent LLC (owned by Roark Capital Management private equity funds) as parent or ultimate parent in their own FDD.
Portfolio: Roark Capital (private-equity sponsor)
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Jon Nobis
- Headquarters
- GA
- Founded
- 2020
- FDD year
- 2025
- States available
- 50
Can you afford it, and what does the money buy?
Entry cost runs 109% above the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $73K | $73K | |
| Equipment and Supplies | $85K | $150K | |
| Truck | $9K | $14K | |
| Technology System | $2K | $3K | |
| Travel and Other Expenses During AOS Training | $4K | $7K | |
| Insurance | $9K | $19K | |
| Certifications | $0 | $340 | |
| Local Advertising Commitment | $2K | $5K | |
| Miscellaneous Opening Expenses | $1K | $7K | |
| Real Estate Expenses | $8K | $25K | |
| Professional Fees | $5K | $15K | |
| Additional Funds - first 3 months | $70K | $125K | |
| Total initial investment | $267K | $443K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $267K – $443K
- Bottom third — review vs category
- Liquid capital req'd
- $70K – $125K
- Bottom third — review vs category
- Franchise fee
- $73K – $73K
- Bottom third — review vs category
- Royalty
- 10.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology fee | $650 |
| Training fee | $1K |
| Transfer fee | $7K |
| Renewal fee | $2K |
| Inventory (initial) | $8K – $32K |
| Total fee load | 12.0% of rev |
What do units actually make?
Average unit sales run 76% above the cleaning & maintenance norm.
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for ServiceMaster Restore until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$452K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one ServiceMaster Restore unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
- Avg gross sales
- $945K
- Per franchisee, per year — not per outlet
- Median gross sales
- $525K
- Per franchisee, not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 128 franchisees
- vs category median 32 · large
- Range (low → high)
- $4K→$7.5MCited, not corroborated — printed on page 75 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $78K→$2.6M
- Bottom 25% → top 25%, per franchisee
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average franchisee generates $945K/year in gross sales. Median is $525K — top performers pull the average up, so a typical unit earns less.
Fee burden
Total ongoing fee load of 12.0% — above the Cleaning & Maintenance median of 8.3%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
70% of franchisees own multiple units — high repeat-buyer rate signals strong unit economics and operator satisfaction.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How ServiceMaster Restore Compares
Per franchisee, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1,939
- Opened
- 47
- Last reporting year
- Closed
- 25
- Terminated
- 12
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 30
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 70.0%
- Net growth (3-yr)
- -6.7%
- Net unit change over 3 years
- 3-yr CAGR
- -6.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 12
- Not renewed
- 30
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 12
- 0.01 per open outlet · Item 20 Table 5
- Projected new
- 34
- Franchisor's next-year forecast
- Termination rate
- 0.8%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 48 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Indiana
- Michigan
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
588 current owners across 48 states; 38 former (terminated, transferred or not renewed) listed separately.
- CA 70
- TX 37
- IL 27
- FL 26
- GA 24
- PA 24
- NY 21
- MI 19
- VA 19
- IN 18
- NC 18
- MN 17
- +36 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 392
- Loan volume
- $153.4M
- Median loan
- $391K
- average
- Charge-off rate
- 8.0%
- on 392 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 3.1%
- Loans approved 2021+
- Active lenders
- 142
- Defaults
- 20
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
SBA loans charge off at 8.0% — 50% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Very large restoration franchise (1,939 units, all franchised) with robust financials: net worth $729.8M, revenue $344.1M, net income $52.1M. Five litigation matters (one pending former-franchisee suit, three predecessor-era suits, plus one other) are minimal relative to a ~1,900-unit system. Item 19 disclosed.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
One pending suit by a former franchisee (H&L Enterprises) alleging wrongful removal from a vendor program, permitting encroachment, and improper termination. Three prior predecessor-era franchisee suits (1 fraud/misrepresentation, 1 breach of settlement, 1 franchise-relations-act/unfair-practices), all settled/dismissed with prejudice with modest payments ($17,500-$75,000). One prior AAA arbitration (Faster Than Sound) settled with no payment. Two affiliate (non-ServiceMaster) state AG settlements re: no-poach clauses (Arby's, Dunkin') and one NY data-privacy consent order against Dunkin' ($650,000 penalty) - none allege wrongdoing by ServiceMaster Restore itself.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 70 / 100 verdict
- 01HIGH5 litigation matters, mostly predecessor-era, immaterial vs 1,939 units
- 02MINORStrong financials: net income $52.1M, net worth $729.8M
- 03MEDSlight net unit decline -6.7%
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Designated area |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 45 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 14 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Atlanta, Georgia (franchisor's principal place of business) |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 8 |
View Item 3 litigation summary
One pending suit by a former franchisee (H&L Enterprises) alleging wrongful removal from a vendor program, permitting encroachment, and improper termination. Three prior predecessor-era franchisee suits (1 fraud/misrepresentation, 1 breach of settlement, 1 franchise-relations-act/unfair-practices), all settled/dismissed with prejudice with modest payments ($17,500-$75,000). One prior AAA arbitration (Faster Than Sound) settled with no payment. Two affiliate (non-ServiceMaster) state AG settlements re: no-poach clauses (Arby's, Dunkin') and one NY data-privacy consent order against Dunkin' ($650,000 penalty) - none allege wrongdoing by ServiceMaster Restore itself.
Items 10, 11
Training & Operations
- Classroom training
- 73 hrs
- On-the-job training
- 37 hrs
- Training location
- on-site and corporate
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Restore 365 Plus
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Restore 365 Plus
Item 20 · call current owners
Franchisee Contacts
626 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ServiceMaster Restore franchise?
The total investment to open a ServiceMaster Restore franchise ranges from $267K – $443K, with an initial franchise fee of $73K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ServiceMaster Restore franchise owners earn?
According to Item 19 of the ServiceMaster Restore FDD, the average gross sales per unit is $945K. The median is $525K. Important context: Averaged per franchisee, not per outlet - not comparable with per-outlet figures. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns ServiceMaster Restore?
ServiceMaster Restore is franchised by ServiceMaster Clean/Restore SPE LLC. Its parent company is ServiceMaster Systems LLC (SM Systems). The ultimate parent named in the FDD is RW Parent LLC (owned by Roark Capital Management private equity funds). Source: FDD Item 1, 2025 filing.
What is Item 19 in the ServiceMaster Restore FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ServiceMaster Restore FDD and qualifies whose outlets they describe.
What is ServiceMaster Restore's franchise failure rate?
Based on SBA 7(a) loan data, ServiceMaster Restore has a charge-off rate of 8.0% across 392 loans, meaning 8.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ServiceMaster Restore franchise locations are there?
As of their most recent FDD filing, ServiceMaster Restore has 1,939 total units in the United States, including 1,939 franchised units and 0 company-owned units. 47 new units were opened in the latest reporting year.
Is ServiceMaster Restore a good franchise to buy?
FranchiseVerdict rates ServiceMaster Restore as a A-grade franchise with a verdict score of 70 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.