FranchiseVerdict
ServiceMaster Restore logo
FV-02285·STRONGExcellent91

ServiceMaster Restore

Cleaning - Commercial & JanitorialFranchising since 1990Website
Investment
$267K – $443K
92nd pct Commercial & …
Avg revenue
$2.7M
62nd pct Commercial & …
Royalty
Units
1,939
97th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $267K – $443K including a $73K franchise fee.
  • Average unit revenue of $2.7M/year (median $1.3M).
  • Rated STRONG with a risk score of 43/100. SBA loan default rate of 0.0% across 423 loans (below the industry average).
  • System contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
ServiceMaster Clean/Restore SPE LLC
Parent company
ServiceMaster Systems LLC
Incorporated in
Delaware
HQ
One Glenlake Parkway, 14th Floor, Atlanta, Georgia 30328
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$361.2M
vs $344.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one ServiceMaster Restore unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,706,896
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $267K–$443K
Working capital
$
FDD reports $70K–$125K

Unlevered ROIC · per unit

66%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$298K
EBITDA margin
11.0%
Total invested
$452K
Payback
18 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 ServiceMaster Restore units return on equity?

Edit assumptions

Equity IRR · 5-yr

45.1%

6.44× MOIC

Year-1 DSCR

1.97×

EBITDA ÷ debt service

Equity required

$2.6M

on $10.8M purchase

Total debt

$8.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.4M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

ServiceMaster Restore franchisees operate water damage restoration, fire damage remediation, and mold remediation services for residential and commercial customers. Day-to-day operations involve emergency response dispatch, job assessment and mitigation, equipment deployment, customer communication, and billing/invoicing. Franchisees manage field technicians, coordinate with insurance adjusters, and handle sales/marketing within their territory.

CEO
Jon Nobis
Founded
1929
FDD year
2025
States available
50

Item 7 · what it costs

The Vitals

Total investment
$267K – $443K
All-in to open one unit
Liquid capital
$70K – $125K
Cash you must have on hand
Franchise fee
$73K
Royalty
The greater of (i) $750 and (ii) 10% of monthly Gross Ser…
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.7M
Per unit, per year
Median gross sales
$1.3M
Item 19 type
Franchise Ownership Group (FOG)
Sample size
454 units
vs category median 32 · large
Range (low → high)
$4K$66.8M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank62th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank92th
Lower investment ranks lower (better)
Royalty rate rank66th
Lower royalty = lower percentile (better)
Unit count rank97th
vs Cleaning - Commercial & Janitorial peers
Risk score rank20th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1,939
Opened
47
Last reporting year
Closed
67
Turnover rate
3.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-1.0%
Net unit change last year
3-yr CAGR
-6.7%
Compounded over last 3 years
2023
1,939-20
Franchised units
2024
1,959
Franchised units
2025
2,078
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
423
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

43
Risk · 0-100
STRONG43 / 100

ServiceMaster Restore presents CAUTION-level risk due to declining unit economics, absence of profitability disclosure, litigation history involving fraud allegations, unprotected territory, and high royalty burden on undisclosed net income.

Score breakdown · what drove the 43 / 100 rating

  1. 01MINORDeclining unit count (-1.0% YoY) suggests system contraction and potential saturation or franchisee dissatisfaction
  2. 02MINORNo Item 19 (average net income) disclosure creates opacity around actual profitability despite $2.7M average revenue
  3. 03HIGHHistory of litigation involving misrepresentation, fraud, and breach of contract allegations against predecessors raises due diligence concerns
  4. 04MINORUnprotected territory exposes franchisees to direct competition from other ServiceMaster Restore locations and brand cannibalization
  5. 05MEDHigh royalty structure (10% of gross sales or $750 minimum) reduces net margins, especially problematic without disclosed net income benchmarks
  6. 06HIGHPending vendor program removal litigation suggests potential franchisor relationship deterioration and operational instability
  7. 07MINOR5-year term is relatively short; renewal not guaranteed, creating long-term business continuity risk
  8. 08MEDInitial investment range ($266K-$442K) is substantial given unit decline and lack of profitability transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated area
Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
73 hrs
On-the-job training
37 hrs
POS system
Restore 365 Plus
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

48 numbers

Locked
(317) 232-••••
IN
(602) 431-••••
AZ
(623) 266-••••
AZ

One-time purchase · CSV download · Validation questions included

FDD download

ServiceMaster Restore · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above