ServiceMaster RestoreFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A ServiceMaster Restore franchise requires a total initial investment of $267K – $443K, including a $73K franchise fee. Per the 2025 FDD, average unit revenue was $2.7M[2]. SBA 7(a) loans show a 8.0% charge-off rate across 392 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $267K – $443K
- 76th pct Cleaning & Ma…
- Avg gross sales
- $2.7M
- 52nd pct Cleaning & Ma…
- Royalty
- N/A
- Units
- 1,939
- 82nd pct Cleaning & Ma…
- SBA default
- 8.0%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 7.6x in gross revenue, well above the typical 1.5-2.5x range.
Franchising since 1990. Systems this mature have refined operations and brand recognition.
Large franchise systems benefit from brand recognition, supply chain leverage, and proven operations.
Bottom line
- Total investment $267K – $443K including a $73K franchise fee.
- Average unit revenue of $2.7M/year (median $1.3M).
- Verdict A (Top Quintile) with a risk score of 40/100. SBA loan charge-off rate of 8.0% across 392 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- ServiceMaster Clean/Restore SPE LLC
- Parent company
- ServiceMaster Systems LLC
- Predecessor
- did not offer
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- One Glenlake Parkway, 14th Floor, Atlanta, Georgia 30328
- Auditor
- PricewaterhouseCoopers LLP
- Audited financials
- Franchisor revenue
- $361.2M
- vs $344.1M prior year
Affiliated brands
- of Parent
Other brands the franchisor or its parent operates (Item 1).
Overview
About
ServiceMaster Restore franchisees operate water damage restoration, fire damage remediation, and mold remediation services for residential and commercial customers. Day-to-day operations involve emergency response dispatch, job assessment and mitigation, equipment deployment, customer communication, and billing/invoicing. Franchisees manage field technicians, coordinate with insurance adjusters, and handle sales/marketing within their territory.
- CEO
- Jon Nobis
- Headquarters
- GA
- Founded
- 1929
- FDD year
- 2025
- States available
- 50
FDD Item 7 · 2025 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $73K | $73K | |
| Equipment and Supplies | $85K | $150K | |
| Truck | $9K | $14K | |
| Technology System | $2K | $3K | |
| Travel and Other Expenses During AOS Training | $4K | $7K | |
| Insurance | $9K | $19K | |
| Certifications | $0 | $340 | |
| Local Advertising Commitment | $2K | $5K | |
| Miscellaneous Opening Expenses | $1K | $7K | |
| Real Estate Expenses | $8K | $25K | |
| Professional Fees | $5K | $15K | |
| Additional Funds - first 3 months | $70K | $125K | |
| Total initial investment | $267K | $443K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$298K
11.0% margin
Unlevered ROIC
66%
EBITDA / total invested capital
Payback
18 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $267K – $443K
- Below avg, review vs category
- Liquid capital req'd
- $70K – $125K
- Below avg, review vs category
- Franchise fee
- $73K – $73K
- Below avg, review vs category
- Royalty
- The greater of (i) $750 and (ii) 10% of monthly Gross Ser…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $650 |
| Training fee | $1K |
| Transfer fee | $7K |
| Renewal fee | $2K |
| Inventory (initial) | $8K – $32K |
| Total fee load | 12.0% of rev |
Financial Performance
- Avg gross sales
- $2.7M
- Per unit, per year
- Median gross sales
- $1.3M
- Item 19 type
- Franchise Ownership Group (FOG)
- Sample size
- 454 units
- vs category median 31 · large
- Range (low → high)
- $4K→$66.8M
- Cohort dispersion (min → max)
- Quartile band
- $78K→$2.6M
- Bottom 25% → top 25%
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 204 Cleaning & Maintenance brands
Revenue is 7.6x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Cleaning & Maintenance averages
How ServiceMaster Restore Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1,939
- Opened
- 47
- Last reporting year
- Closed
- 67
- Turnover rate
- 3.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -1.0%
- Net unit change last year
- 3-yr CAGR
- -6.7%
- Compounded over last 3 years
3-year detail · Item 20
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 73
- Termination rate
- 0.8%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 48 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Hawaii
- Illinois
- Indiana
- Michigan
- Minnesota
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 392
- Loan volume
- $153.4M
- Median loan
- $391K
- average
- Charge-off rate
- 8.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- 3.1%
- Loans approved 2021+
- Active lenders
- 142
- Defaults
- 20
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
ServiceMaster Restore presents CAUTION-level risk due to declining unit economics, absence of profitability disclosure, litigation history involving fraud allegations, unprotected territory, and high royalty burden on undisclosed net income.
Litigation (Item 3)
16 case reference(s): 2 pending, 5 settled.
Largest disclosed settlement: $2
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · PricewaterhouseCoopers LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 40 / 100 rating
- 01MINORDeclining unit count (-1.0% YoY) suggests system contraction and potential saturation or franchisee dissatisfaction
- 02MINORNo Item 19 (average net income) disclosure creates opacity around actual profitability despite $2.7M average revenue
- 03HIGHHistory of litigation involving misrepresentation, fraud, and breach of contract allegations against predecessors raises due diligence concerns
- 04MINORUnprotected territory exposes franchisees to direct competition from other ServiceMaster Restore locations and brand cannibalization
- 05MEDHigh royalty structure (10% of gross sales or $750 minimum) reduces net margins, especially problematic without disclosed net income benchmarks
- 06HIGHPending vendor program removal litigation suggests potential franchisor relationship deterioration and operational instability
- 07MINOR5-year term is relatively short; renewal not guaranteed, creating long-term business continuity risk
- 08MEDInitial investment range ($266K-$442K) is substantial given unit decline and lack of profitability transparency
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated area |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1 year |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 8 |
View Item 3 litigation summary
16 case reference(s): 2 pending, 5 settled.
Items 10, 11
Training & Operations
- Classroom training
- 73 hrs
- On-the-job training
- 37 hrs
- Training location
- on-site and corporate
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Restore 365 Plus
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Restore 365 Plus
Item 20 · call current owners
Franchisee Contacts
627 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ServiceMaster Restore · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ServiceMaster Restore franchise?
The total investment to open a ServiceMaster Restore franchise ranges from $267K – $443K, with an initial franchise fee of $73K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ServiceMaster Restore franchise owners earn?
According to Item 19 of the ServiceMaster Restore FDD, the average gross sales per unit is $2.7M. The median is $1.3M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is ServiceMaster Restore's franchise failure rate?
Based on SBA 7(a) loan data, ServiceMaster Restore has a charge-off rate of 8.0% across 392 loans, meaning 8.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ServiceMaster Restore franchise locations are there?
As of their most recent FDD filing, ServiceMaster Restore has 1,939 total units in the United States, including 1,939 franchised units and 0 company-owned units. 47 new units were opened in the latest reporting year.
Is ServiceMaster Restore a good franchise to buy?
FranchiseVerdict rates ServiceMaster Restore as a A-grade franchise with a risk score of 40 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.