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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
SERVPRO logoBAbove average
SERVPRO
Cleaning & Maintenance
2025 FDD
Remove
NuVinAir logoBAbove average
NuVinAir
Cleaning & Maintenance
2022 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Apr 5, 2022
Investment range
$259K – $380K
$313K – $323K
Liquid capital
$32K – $50K
$5K – $8K
Franchise fee
$100K
Not extractedFee not disclosed
Royalty rate
3.0%
Not extracted
Ad fund rate
2.5%
Not extracted
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
65 / 100
66 / 100
SBA charge-off rate
6.5% (n=714)
Under 10 loans (2)
SBA loans on record
714
2
Scale
Total units
2,286
102
Net change (latest yr)
+84
+51
Signed, not yet open
2 (0.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.4%
7.8%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
112
32
Contacts
Franchisee phones
2,199
22

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