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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierServiceMaster Restore Cleaning & Maintenance 2025 FDD Remove |  DBelow averageVetCor Cleaning & Maintenance 2024 FDD Remove |  AStrongest tierFRSTeam Cleaning & Maintenance 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Jun 4, 2025 | FDD issued Apr 29, 2024 | FDD issued Feb 25, 2026 |
Investment range | $267K – $443K | $330K – $400K | $139K – $554K |
Liquid capital | $70K – $125K | $40K – $75K | $60K – $150K |
Franchise fee | $73K | $60K | $65K |
Royalty rate | 10.0% | 4.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | $945KPer franchisee, not per outlet | $599KPer franchisee, not per outlet | $2.0M |
Median gross sales | $525KPer franchisee, not per outlet | $343KPer franchisee, not per outlet | $1.5M |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified | Gross Sales Less Expenses |
| Risk | |||
Rating | AStrongest tier | DBelow average | AStrongest tier |
Verdict score | 70 / 100 | 31 / 100 | 75 / 100 |
SBA charge-off rate | 8.0% (n=392) | Under 10 loans (3) | Under 10 loans (6) |
SBA loans on record | 392 | 3 | 6 |
| Scale | |||
Total units | 1,939 | 15 | 49 |
Net change (latest yr) | -20 | -10 | +11 |
Signed, not yet open | 12 (0.01 per open outlet) | 1 (0.07 per open outlet) | 2 (0.04 per open outlet) |
Turnover rate | 3.5% | 73.3% | 0.0% |
| Contract | |||
Initial term (years) | 5 | 10 | 10 |
Renewal term (years) | 5 | 10 | 5 |
Initial training (hrs) | 110 | 130 | 58 |
| Contacts | |||
Franchisee phones | 626 | 11 | 36 |
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