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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageRoosters Men’s Grooming Center Personal Care & Beauty 2025 FDD Remove |  DBelow averageSalty Dawg Pet Salon Personal Care & Beauty 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Oct 17, 2025 | FDD issued Apr 18, 2025 |
Investment range | $266K – $432K | $195K – $470K |
Liquid capital | $15K – $25K | $5K – $28K |
Franchise fee | $40K | $50K |
Royalty rate | 4.0% | 8.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | $487K | $591KIncl. company outlets1 outlet |
Median gross sales | $462K | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | DBelow average |
Verdict score | 50 / 100 | 35 / 100 |
SBA charge-off rate | Limited · 12 loans | Not SBA-matched |
SBA loans on record | 12 | N/A |
| Scale | ||
Total units | 70 | 2 |
Net change (latest yr) | -7 | +2 |
Signed, not yet open | 0 (0.00 per open outlet) | 1 (0.50 per open outlet) |
Turnover rate | 10.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 9 | 32 |
| Contacts | ||
Franchisee phones | 10 | 1 |
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