FranchiseVerdict
Roosters Men’s Grooming Center logo
FV-02181·CAUTIONExcellent91

Roosters Men’s Grooming Center

Personal Services - Beauty & SalonFranchising since 2009Website
Investment
$266K – $432K
54th pct Beauty & Salon
Avg revenue
$487K
27th pct Beauty & Salon
Royalty
4.0%
1st pct Beauty & Salon
Units
70
65th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $266K – $432K including a $40K franchise fee, 4.0% ongoing royalty.
  • Average unit revenue of $487K/year (median $462K).
  • Rated CAUTION with a risk score of 72/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • 16 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Roosters MGC International, LLC
Parent company
Regis Corporation
Incorporated in
Michigan
HQ
3701 Wayzata Boulevard, Suite 600, Minneapolis, Minnesota 55416
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$203K
vs $210K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Roosters Men’s Grooming Center unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $487,106
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $266K–$432K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

33%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$122K
EBITDA margin
25.0%
Total invested
$369K
Payback
36 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Roosters Men’s Grooming Center units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.8M

on $8.8M purchase

Total debt

$7.0M

SBA $4.4M + senior + seller note

Overview

About

Roosters operates men's grooming centers providing haircuts, beard grooming, and related services in a barbershop/salon format. Franchisees manage daily operations including staffing barbers/stylists, inventory management, customer service, and local marketing while paying ongoing royalties and following brand standards.

CEO
Jim Lain
Founded
2009
FDD year
2025
States available
25

Item 7 · what it costs

The Vitals

Total investment
$266K – $432K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$40K
Royalty
4.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$487K
Per unit, per year
Median gross sales
$462K
Item 19 type
Gross Sales
Sample size
67 units
vs category median 34
Range (low → high)
$68K$1.6M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank27th
vs Personal Services - Beauty & Salon peers
Investment cost rank54th
Lower investment ranks lower (better)
Royalty rate rank1th
Lower royalty = lower percentile (better)
Unit count rank65th
vs Personal Services - Beauty & Salon peers
Risk score rank78th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
70
Opened
0
Last reporting year
Closed
7
Turnover rate
10.0%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Multi-unit owners
5.3%
Net growth (yr3)
-9.2%
Net unit change last year
3-yr CAGR
-15.9%
Compounded over last 3 years
2023
69-7
Franchised units
2024
76
Franchised units
2025
82
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Roosters presents HIGH RISK due to a contracting 9.2% declining unit base, extensive litigation including fraud allegations, undisclosed profitability, unprotected territory, and a pattern of franchisor-franchisee disputes that questions management credibility and unit viability.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORSystem declining 9.2% YoY (70 units) indicates contracting franchise network and potential market saturation or operational issues
  2. 02MEDNo average net income disclosed despite average revenue of $487k — suggests either poor unit economics or franchisor unwilling to disclose weak profitability data
  3. 03HIGHMultiple litigation categories including fraud counterclaims, misrepresentation claims during sales, and arbitrations alleging illegal financial performance representations indicate pattern of franchisor-franchisee disputes
  4. 04MINORUnprotected territory creates direct competition risk — franchisor can open competing locations or award multiple franchises in same market
  5. 05MEDHigh royalty escalation (4% to 6%) on undisclosed net income creates cash flow risk; at $487k revenue, 6% = $29,226 annual royalty with unknown profit margins
  6. 06HIGHGoing Concern status is False, though context unclear — requires immediate clarification on franchisor financial stability
  7. 07HIGHPOS vendor technology litigation suggests operational/systems problems affecting franchisee businesses
  8. 08MINORConsumer class action regarding credit card data on receipts indicates compliance/security failures with legal exposure for franchisees
  9. 09MINORFranchise fee of $39,500 plus $265,690-$432,390 total investment is substantial for declining system with unproven unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Market Area
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
16
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
9 hrs
On-the-job training
0 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

16 numbers

Locked
(213) 576-••••
CA
(517) 335-••••
MI
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

Roosters Men’s Grooming Center · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above