Roosters Men’s Grooming Center Franchise Cost, Revenue & Review 2026
- Investment
- $266K – $432K
- Disclosed sales
- $487K
- gross sales, not profit
- SBA charge-off
- Limited · 12 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Roosters Men's Grooming Center is a men's grooming franchise offering haircuts, hot-towel shaves, and beard care in a classic barbershop setting. Franchisees run the shops, staffing barbers and stylists and managing retail products and scheduling.
FranchiseVerdict summary · 2026
A Roosters Men’s Grooming Center franchise requires a total initial investment of $266K – $432K, including a $40K franchise fee and an ongoing 4.0% royalty[2]. Per the 2025 FDD, average unit revenue was $487K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $266K – $432K
- 30th pct Personal Care…
- Avg gross sales
- $487K
- 14th pct Personal Care…
- Royalty
- 4.0%
- 1st pct Personal Care…
- Units
- 70
- 38th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $266K – $432K including a $40K franchise fee, 4.0% ongoing royalty.
- RETURNSAverage unit revenue of $487K/year (median $462K).
- RISKVerdict B (Above average), verdict score 50/100 (higher is better).
- GROWTHNegative: net -7 franchised outlets in the latest year (0 opened, 7 closed) (Item 20).
- LEGAL16 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Roosters MCG International, LLC
- Parent company
- The Barbers, Hairstyling for Men & Women, Inc.
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- Regis Corporation
- FDD Item 1, page 8 of the 2025 FDD
- CEO title
- Interim President and Chief Executive Officer, Regis Corporation
- Jim Lain
- Incorporated in
- Michigan
- HQ
- 3701 Wayzata Boulevard, Suite 600, Minneapolis, Minnesota 55416
- Auditor
- Grant Thornton LLP
- Audited financials
- Franchisor revenue
- $210.1M
- vs $203.0M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- The Barbers
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 8
3 other brands on this site name Regis Corporation as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Jim Lain
- Headquarters
- MN
- Founded
- 2009
- FDD year
- 2025
- States available
- 25
Can you afford it, and what does the money buy?
Entry cost runs 13% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $40K | $40K | |
| Travel and Living Expenses During Initial Training | $0 | $3K | |
| Grand Opening Advertising | $15K | $20K | |
| Insurance | $250 | $350 | |
| First and Last Month's Rent and Security Deposit | $9K | $30K | |
| Computer Software (Point of Sale System) | $2K | $2K | |
| Computer Hardware/Installation | $400 | $2K | |
| Professional Fees | $6K | $12K | |
| Exterior Signage | $6K | $12K | |
| Leasehold Improvements | $85K | $175K | |
| Furniture, Fixtures & Equipment | $75K | $90K | |
| Opening Inventory | $5K | $10K | |
| Construction Management Services Fee | $6K | $8K | |
| Construction and Design Plan Review | $500 | $1K | |
| Post Build Review | $2K | $3K | |
| Additional Funds first three months | $15K | $25K | |
| Total initial investment | $266K | $432K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $266K – $432K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $25K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 4.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 1.0% |
| Training fee | $100 |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 8% below the personal care & beauty norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Roosters Men’s Grooming Center until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$369K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Roosters Men’s Grooming Center unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $487K
- Per unit, per year
- Median gross sales
- $462K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- segmented gross sales tiers (Top/Mid/Bottom thirds) plus system-wide totals for franchised Shops
- Sample size
- 67 outlets
- vs category median 38
- Range (low → high)
- $68K→$1.6MCited, not corroborated — printed on page 63 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $226K→$786K
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 177 Personal Care & Beauty brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $487K/year in gross sales. Revenue-to-investment ratio: 1.4x.
Fee burden
Total ongoing fee load of 5.0% — below the Personal Care & Beauty median of 7.9%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -15.9% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
Only 5% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How Roosters Men’s Grooming Center Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 70
- Opened
- 0
- Last reporting year
- Closed
- 7
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 4
- Term expired, not renewed (per Item 20)
- Turnover rate
- 10.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Multi-unit owners
- 5.3%
- Net growth (3-yr)
- -15.9%
- Net unit change over 3 years
- 3-yr CAGR
- -15.9%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 3
- Not renewed
- 4
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 0
- Franchisor's next-year forecast
- Transfer rate
- 1.3%
- Owners selling to other franchisees
- Termination rate
- 9.1%
- Franchisor-initiated terminations
- Ceased ops
- 9.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
10 current owners across 8 states.
- VA 3
- GA 1
- IL 1
- MA 1
- NJ 1
- OH 1
- TX 1
- WA 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $2.7M
- Median loan
- $240K
- 50th percentile
- Charge-off rate
- Limited · 12 loans
- Limited SBA coverage: 12 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 12 loans
- 5-yr charge-off
- Limited · 12 loans
- Loans approved 2021+
- Active lenders
- 10
- Defaults
- 0
- Typical loan rate
- 6.3%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 8121
- Jobs supported
- 175
- 6.5 per loan
- Lender concentration
- 17%
- top lender's share
Borrower mix: 67% went to startups / new businesses, 33% to established operators
Top lenders financing Roosters Men’s Grooming Center franchisees
Showing 3 of 10 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Roosters Men’s Grooming Center from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 69%
- Avg interest rate
- 6.34%
- Lender concentration
- 16.7%
- Job velocity
- 6.5 per $100K
- Jobs supported
- 175
Top SBA lendersTop lender holds 17% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | 2 | N/A | N/A | |
| 2 | 2 | N/A | N/A | |
| 3 | 1 | N/A | N/A | |
| 4 | 1 | N/A | N/A | |
| 5 | 1 | N/A | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| MDMaryland | 2 | 0 | 0.0% |
| VAVirginia | 2 | 0 | 0.0% |
| WAWashington | 2 | 0 | 0.0% |
| AZArizona | 1 | 0 | -- |
| CACalifornia | 1 | 0 | -- |
| CTConnecticut | 1 | 0 | -- |
| DCWashington DC | 1 | 0 | 0.0% |
| MOMissouri | 1 | 0 | -- |
| OHOhio | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Parent-level financials (Regis/Supercuts) are strong: net worth $185.6M, net income $123.5M on $210M revenue. The 10 litigation matters are routine collections arbitrations and franchisee counterclaims, mostly settled, spread across the large parent affiliate group - not alarming for the parent's scale. System is shrinking -15.9%, a single minor concern.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Multiple AAA arbitrations (2015-2022) between Supercuts/Regis affiliates and franchisees involving collections claims and franchisee counterclaims under Virginia Franchising Act, Minnesota Franchise Act, and common law fraud, mostly settled; one arbitration (Sea Fever/Lovegrove) resulted in a $1,015,104.83 award against Supercuts for FTC Rule, VRFA, and VCPA violations; a federal lawsuit by ProPoint Solutions against Regis over misuse of POS source code/trade secrets, settled; a consumer class action (Delamarter) over credit card receipt disclosures, settled for $285,000; one current collections/counterclaim matter (Aboukoura) in settlement process for $95,000.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Grant Thornton LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Financial statements are the audited Consolidated Financial Statements of Regis Corporation (ultimate parent, which guarantees Roosters' obligations), not Roosters MCG International, LLC standalone; figures shown in USD (converted from thousands as reported).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 50 / 100 verdict
- 01HIGH10 litigations but routine collections/settled, at large parent scale
- 02MINORParent-level financials strong: $185.6M net worth
- 03MINOR-15.9% net growth (declining)
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Designated Market Area |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 6 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 5 |
| Mandatory arbitration | Yes |
| Arbitration location | Minneapolis, Minnesota |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 16 |
View Item 3 litigation summary
Multiple AAA arbitrations (2015-2022) between Supercuts/Regis affiliates and franchisees involving collections claims and franchisee counterclaims under Virginia Franchising Act, Minnesota Franchise Act, and common law fraud, mostly settled; one arbitration (Sea Fever/Lovegrove) resulted in a $1,015,104.83 award against Supercuts for FTC Rule, VRFA, and VCPA violations; a federal lawsuit by ProPoint Solutions against Regis over misuse of POS source code/trade secrets, settled; a consumer class action (Delamarter) over credit card receipt disclosures, settled for $285,000; one current collections/counterclaim matter (Aboukoura) in settlement process for $95,000.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Zenoti
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zenoti
Item 20 · call current owners
Franchisee Contacts
10 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Roosters Men’s Grooming Center franchise?
The total investment to open a Roosters Men’s Grooming Center franchise ranges from $266K – $432K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Roosters Men’s Grooming Center franchise owners earn?
According to Item 19 of the Roosters Men’s Grooming Center FDD, the average gross sales per unit is $487K. The median is $462K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Roosters Men’s Grooming Center?
Roosters Men’s Grooming Center is franchised by Roosters MCG International, LLC. Its parent company is The Barbers, Hairstyling for Men & Women, Inc.. The ultimate parent named in the FDD is Regis Corporation. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Roosters Men’s Grooming Center FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Roosters Men’s Grooming Center FDD and qualifies whose outlets they describe.
What is Roosters Men’s Grooming Center's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Roosters Men’s Grooming Center (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Roosters Men’s Grooming Center franchise locations are there?
As of their most recent FDD filing, Roosters Men’s Grooming Center has 70 total units in the United States, including 69 franchised units and 1 company-owned units.
Is Roosters Men’s Grooming Center a good franchise to buy?
FranchiseVerdict rates Roosters Men’s Grooming Center as a B-grade franchise with a verdict score of 50 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Roosters Men’s Grooming Center, you can request corrections or provide updated information.
Other Personal Care & Beauty franchises
Compare similar franchise opportunities in the Personal Care & Beauty category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.