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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageRockBox Fitness Health & Fitness 2025 FDD Remove |  CAverageNatural Pilates Health & Fitness 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Feb 26, 2025 | FDD issued Apr 16, 2025 |
Investment range | $388K – $623K | $430K – $600K |
Liquid capital | $25K – $40K | $75K – $100K |
Franchise fee | $60K | $45K |
Royalty rate | 7.0% | 7.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $316KOutlet subsetNet sales | Partial, no system averageOutlets $735K-$2.0M |
Median gross sales | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | CAverage | CAverage |
Verdict score | 39 / 100 | 43 / 100 |
SBA charge-off rate | Limited · 35 loans | Not SBA-matched |
SBA loans on record | 35 | N/A |
| Scale | ||
Total units | 52 | 5 |
Net change (latest yr) | -8 | 0 |
Signed, not yet open | 10 (0.19 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 25.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 51 | 74 |
| Contacts | ||
Franchisee phones | 5 | 1 |
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