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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
REEF HEALTH logoDBelow average
REEF HEALTH
Healthcare
2025 FDD
Remove
Hi-5 ABA logoBAbove average
Hi-5 ABA
Healthcare
2026 FDD
Remove
Vitals
FDD filing
2025 FDD
2026 FDD
Investment range
$53K – $57K
$18K – $110K
Liquid capital
$0 – $2K
$13K – $50K
Franchise fee
$50K
$3KConditional fee
Royalty rate
0.0%
7.0%
Ad fund rate
Not extracted
0.0%
Performance
Avg gross sales
No Item 19 representation
Partial, no system average
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
36 / 100
55 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
1
27
Net change (latest yr)
Not extracted
-2
Signed, not yet open
0 (0.00 per open outlet)
4 (0.15 per open outlet)
Turnover rate
Not extracted
7.4%
Contract
Initial term (years)
5
5
Renewal term (years)
5
5
Initial training (hrs)
8
25
Contacts
Franchisee phones
0
41

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Read the REEF HEALTH vs Hi-5 ABA editorial comparison →

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