Reef Health
Formerly known as Everyday Care
Bottom line
- Total investment $53K – $57K including a $50K franchise fee, 0.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated AVOID with a risk score of 93/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one REEF HEALTH unit return on the cash you put in?
Unlevered ROIC · per unit
361%
Above typical band (30–60%)
Overview
About
REEF Health franchisees appear to operate a health/wellness service or product business (likely telehealth, fitness, supplements, or preventive health), though specific day-to-day operations are unclear given zero unit disclosure. Without operating franchises, there is no validated business model or operational playbook demonstrating how franchisees generate revenue or serve customers.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Unproven pre-revenue franchise system with zero operating units, missing financial performance data, and a franchisor of questionable financial standing—represents extremely high risk of total investment loss.
Score breakdown · what drove the 93 / 100 rating
- 01MINORZero franchised units operating despite established system—indicates failed or pre-launch franchise model with no proof of concept
- 02MEDNo average revenue or net income disclosure (missing Item 19)—impossible to assess ROI or validate $53k-$57k investment viability
- 03MINOR0% royalty structure suggests franchisor generates revenue only from initial $49,500 franchise fee with no ongoing stake in franchisee success
- 04HIGHGoing Concern status is FALSE—franchisor may lack financial stability or operational viability
- 05MINORUnprotected territory combined with zero existing franchises means no competitive barriers and unproven market demand
- 06MINOR5-year term is short and provides minimal runway to recoup initial investment before renewal uncertainty
- 07HIGHNo disclosed litigation but zero operating units make litigation history irrelevant; no track record of franchisee disputes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
REEF HEALTH · FDD (2020) PDF