Reef HealthFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A REEF HEALTH franchise requires a total initial investment of $53K – $57K, including a $50K franchise fee and an ongoing 0.0% royalty[2]. The 2020 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2020 FDD issuance
Overview
- Investment
- $53K – $57K
- 7th pct Healthcare
- Avg gross sales
- N/A
- 48th pct Healthcare
- Royalty
- 0.0%
- 0th pct Healthcare
- Units
- 0
- 0th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $53K – $57K including a $50K franchise fee, 0.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Everyday Care Franchise, LLC
- Predecessor
- and Affiliates
- Prior franchisor entity
- Incorporated in
- AZ
- HQ
- 2020 N. Central Ave., Unit 400, Phoenix, AZ 85004
Overview
About
REEF Health franchisees appear to operate a health/wellness service or product business (likely telehealth, fitness, supplements, or preventive health), though specific day-to-day operations are unclear given zero unit disclosure. Without operating franchises, there is no validated business model or operational playbook demonstrating how franchisees generate revenue or serve customers.
- CEO
- David Berg
- Headquarters
- AZ
- FDD year
- 2020
- States available
- 0
FDD Item 7 · 2020 filing · 8 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $50K | $50K | |
| Opening Inventory | $3K | $3K | |
| Technology Fee (1st 3 months) | $597 | $597 | |
| Licenses & Permits | $500 | $1K | |
| Local Marketing (1st 3 months) | — | — | |
| Professional Fees | $0 | $1K | |
| Insurance (1st 3 months) | $250 | $600 | |
| Additional Funds (1st 3 months) | $0 | $2K | |
| Total initial investment | $53K | $57K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $53K – $57K
- Better than avg vs category
- Liquid capital req'd
- $0 – $2K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- 0.0%
- percentage · typical 6–8%
- Ad fund
- -n/d
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.0% of gross sales |
| Technology fee | $199 |
| Transfer fee | $12K |
| Renewal fee | $12K |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Healthcare averages
How Reef Health Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 0
- Opened
- 0
- Last reporting year
- Closed
- 0
- Company-owned
- 0
- Corporate units in the system
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Hawaii
- Illinois
- Indiana
- Maryland
- Michigan
- Minnesota
- New York
- North Dakota
- Rhode Island
- South Dakota
- Virginia
- Washington
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Unproven pre-revenue franchise system with zero operating units, missing financial performance data, and a franchisor of questionable financial standing—represents extremely high risk of total investment loss.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
No audited financials on file
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 100 / 100 rating
- 01MINORZero franchised units operating despite established system—indicates failed or pre-launch franchise model with no proof of concept
- 02MEDNo average revenue or net income disclosure (missing Item 19)—impossible to assess ROI or validate $53k-$57k investment viability
- 03MINOR0% royalty structure suggests franchisor generates revenue only from initial $49,500 franchise fee with no ongoing stake in franchisee success
- 04HIGHGoing Concern status is FALSE—franchisor may lack financial stability or operational viability
- 05MINORUnprotected territory combined with zero existing franchises means no competitive barriers and unproven market demand
- 06MINOR5-year term is short and provides minimal runway to recoup initial investment before renewal uncertainty
- 07HIGHNo disclosed litigation but zero operating units make litigation history irrelevant; no track record of franchisee disputes
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 4 |
| Protected territory | No |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 8 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Not offered
- Item 10
- POS system
- CRM
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
REEF HEALTH · FDD (2020) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a REEF HEALTH franchise?
The total investment to open a REEF HEALTH franchise ranges from $53K – $57K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do REEF HEALTH franchise owners earn?
REEF HEALTH does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is REEF HEALTH's franchise failure rate?
SBA 7(a) loan charge-off data is not available for REEF HEALTH (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
Is REEF HEALTH a good franchise to buy?
FranchiseVerdict rates REEF HEALTH as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent REEF HEALTH, you can request corrections or provide updated information.
Claim this brandOther Healthcare franchises
Compare similar franchise opportunities in the Healthcare category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.