Reef Health Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
REEF Health, from Everyday Care, is a healthcare franchise operating a virtual health-membership business tied to the Redirect Health model. Franchisees run local operations, managing members, health services, and client relationships.
FranchiseVerdict summary · 2026
A REEF HEALTH franchise requires a total initial investment of $53K – $57K, including a $50K franchise fee and an ongoing 0.0% royalty[2]. The 2020 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2020 FDD issuance
Overview
- Investment
- $53K – $57K
- 6th pct Healthcare
- Avg gross sales
- N/A
- 1 outlet
- Royalty
- 0.0%
- 0th pct Healthcare
- Units
- 1
- 1st pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $53K – $57K including a $50K franchise fee, 0.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict F (Weakest tier), verdict score 21/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Everyday Care Franchise, LLC
- Predecessor
- and Affiliates
- Prior franchisor entity
- CEO title
- Founder and Managing Member
- David Berg
- Incorporated in
- Arizona
- HQ
- 2020 N. Central Ave., Unit 400, Phoenix, AZ 85004
Overview
About
- CEO
- David Berg
- Headquarters
- AZ
- Founded
- 2022
- FDD year
- 2020
- States available
- 0
Can you afford it, and what does the money buy?
Entry cost runs 87% below the typical healthcare franchise.
Source: FDD 2020 · Items 5–7
Full Item 7 breakdown8 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $50K | $50K | |
| Opening Inventory | $3K | $3K | |
| Technology Fee (1st 3 months) | $597 | $597 | |
| Licenses & Permits | $500 | $1K | |
| Local Marketing (1st 3 months) | — | — | |
| Professional Fees | $0 | $1K | |
| Insurance (1st 3 months) | $250 | $600 | |
| Additional Funds (1st 3 months) | $0 | $2K | |
| Total initial investment | $53K | $57K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $53K – $57K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $2K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- 0.0%
- percentage · typical 6–8%
- Ad fund
- -n/d
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.0% of gross sales |
| Technology fee | $199 |
| Transfer fee | $12K |
| Renewal fee | $12K |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
REEF HEALTH did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one REEF HEALTH unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
295%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2020 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
0.0% royalty — lower than the category average.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare averages
How Reef Health Compares
Is the system healthy?
Source: FDD 2020 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
No multi-year history disclosed and no opening/closing activity in the last reporting year.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Brand-new (began 2024) insurance-marketing franchisor with a single company-owned unit and zero franchised units — effectively pre-opening. No litigation or bankruptcy, but financials are un-audited and no Item 19 disclosed. Limited data across the board.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
No audited financials on file
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 21 / 100 verdict
- 01MINORUn-audited financials
- 02MINORNo Item 19 disclosure
- 03MINOROnly 1 unit, 0 franchised — essentially pre-opening
- 04MINORVery new franchisor (2024), minimal history
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Source: FDD 2020 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 4 |
| Protected territory | No |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Arizona |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 8 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Not offered
- Item 10
- POS system
- CRM
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a REEF HEALTH franchise?
The total investment to open a REEF HEALTH franchise ranges from $53K – $57K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do REEF HEALTH franchise owners earn?
REEF HEALTH does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the REEF HEALTH FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the REEF HEALTH FDD and qualifies whose outlets they describe.
What is REEF HEALTH's franchise failure rate?
SBA 7(a) loan charge-off data is not available for REEF HEALTH (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many REEF HEALTH franchise locations are there?
As of their most recent FDD filing, REEF HEALTH has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is REEF HEALTH a good franchise to buy?
FranchiseVerdict rates REEF HEALTH as a F-grade franchise with a verdict score of 21 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent REEF HEALTH, you can request corrections or provide updated information.
Other Healthcare franchises
Compare similar franchise opportunities in the Healthcare category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.