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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Project LeanNation logoAStrongest tier
Project LeanNation
Retail
2026 FDD
Remove
Soccer Post logoAStrongest tier
Soccer Post
Retail
2026 FDD
Remove
Vitals
FDD filing
FDD issued Jan 19, 2026
FDD issued Mar 19, 2026
Investment range
$260K – $397K
$202K – $452K
Liquid capital
$25K – $35K
$51K – $56K
Franchise fee
$60K
$30K
Royalty rate
7.0%
5.0%
Ad fund rate
2.0%
3.0%
Performance
Avg gross sales
$643K
$656K
Median gross sales
$517K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
70 / 100
74 / 100
SBA charge-off rate
Under 10 loans (9)
10.0% (n=10)
SBA loans on record
9
10
Scale
Total units
34
72
Net change (latest yr)
Not extracted
-2
Signed, not yet open
24 (0.71 per open outlet)
1 (0.01 per open outlet)
Turnover rate
8.8%
8.3%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
63
45
Contacts
Franchisee phones
6
25

Looking for a detailed head-to-head breakdown?

Read the Project LeanNation vs Soccer Post editorial comparison →

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