Bottom line
- Total investment $260K – $397K including a $60K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $643K/year (median $517K). Estimated payback in 0.8 years.
- Rated STRONG with a risk score of 50/100.
- System growing at 57.1% CAGR over 3 years with 34 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Project LeanNation unit return on the cash you put in?
Unlevered ROIC · per unit
11%
Below typical band (30–60%)
Overview
About
Project LeanNation franchisees operate fitness/wellness centers focused on lean body transformation and nutrition coaching. Day-to-day operations include leading group fitness classes, conducting one-on-one coaching sessions, managing member billing and retention, and coordinating with corporate on marketing/nutrition protocols. Revenue streams typically include membership dues, personal training, and supplemental nutrition/product sales.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-cautionary risk profile: recent regulatory violation, lack of Item 19 transparency, modest growth rate, and small system size offset by strong unit economics and protected territories.
Score breakdown · what drove the 50 / 100 rating
- 01MINORRegulatory violation in Virginia (2025) involving FDD non-compliance and premature unit sale suggests franchisor compliance gaps
- 02MINORNo Item 19 financial performance representations limits ability to validate the $414,148 avg net income claim across all units
- 03MINOR17.9% YoY unit growth is solid but relatively modest for a fitness/wellness concept; retention rate unknown
- 04MINORHigh franchise fee ($60k) + startup investment ceiling ($396.6k) with 7% royalty creates significant breakeven pressure on stated $643k avg revenue
- 05MEDUnit count (34) indicates small system with limited support infrastructure and higher vulnerability to individual unit failures
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
16 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Project LeanNation · FDD (2026) PDF