Soccer Post Franchise Cost, Revenue & Review 2026
- Investment
- $202K – $452K
- Disclosed sales
- $656K
- gross sales, not profit
- SBA charge-off
- 10.0%
- on 10 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Soccer Post is a specialty-retail franchise selling soccer cleats, apparel, equipment, and team gear. Franchisees run stores managing inventory, fittings, team accounts, and local soccer customers.
FranchiseVerdict summary · 2026
A Soccer Post franchise requires a total initial investment of $202K – $452K, including a $30K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $656K[2]. SBA 7(a) loans show a 10.0% charge-off rate across 10 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $202K – $452K
- 25th pct Retail
- Avg gross sales
- $656K
- 7th pct Retail
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 72
- 25th pct Retail
- SBA charge-off
- 10.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $202K – $452K including a $30K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $656K/year.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better). SBA loan charge-off rate of 10.0% across 10 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -2 franchised outlets in the latest year (4 opened, 6 closed); 1 signed but not yet open (Item 20).
- TERMSNo protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Elite Sports Enterprises, Inc.
- Parent company
- Soccer Post Intermediate LLC
- FDD Item 1, page 7 of the 2026 FDD
- Predecessor
- Soccer Post International Franchise Corporation (SPIFC)
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Sarah Jett
- Incorporated in
- New Jersey
- HQ
- 303 Highway 35, Eatontown, New Jersey 07724
- Auditor
- CohnReznick LLP
- Audited financials
- Franchisor revenue
- $5.1M
- vs $6.6M prior year
Affiliated brands
- of Elite
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Sarah Jett
- Headquarters
- NJ
- FDD year
- 2026
- States available
- 23
Can you afford it, and what does the money buy?
Entry cost is about typical for a retail franchise (near the category median).
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Lease Deposit | $3K | $5K | |
| Leasehold Improvementsnot refundable | $0 | $50K | |
| Fixtures, Equipment and Signagenot refundable | $15K | $45K | |
| Insurancenot refundable | $2K | $5K | |
| Initial Inventorynot refundable | $100K | $200K | |
| Travel and Living Expenses (during Initial Training)not refundable | $100 | $5K | |
| Professional Fees (Attorney, Architect and Accountant)not refundable | $0 | $50K | |
| Business Licenses, Permits and Utility Depositsnot refundable | $0 | $3K | |
| Grand Opening Programnot refundable | $0 | $1K | |
| Point of Sale System, Computer System, Security System and Camerasnot refundable | $2K | $4K | |
| Additional Funds (3 months)not refundable | $51K | $56K | |
| Total initial investment | $202K | $452K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $202K – $452K
- Top 40% of category vs category
- Liquid capital req'd
- $51K – $56K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 5.0%
- Set by a formula · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $50 |
| Transfer fee | $30K |
| Renewal fee | $30K |
| Inventory (initial) | $100K – $200K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 18% below the retail norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Soccer Post until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$380K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Soccer Post unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $656K
- Per unit/yr · from the Item 19 franchised-cohort breakdown (no single system-wide average disclosed)
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 23 outlets
- vs category median 46
- Range (low → high)
- $128K→$2.1MCited, not corroborated — printed on page 47 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $219K→$1.2M
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 3 / 10
- vs category median 3 / 10 · typical
Compared against 278 Retail brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $656K/year in gross sales. Revenue-to-investment ratio: 2.0x.
Fee burden
Total ongoing fee load of 8.0% (near the Retail median).
Disclosure
Transparency score 3/10 — moderate disclosure depth. Average and range data are available but detailed cohort breakdowns may be limited.
Operator retention
System expanding at 12.5% CAGR over 3 years across 72 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Soccer Post Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 72
- Opened
- 4
- Last reporting year
- Closed
- 6
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.3%
- Company-owned
- 45
- Corporate units in the system
- % franchised
- 38%
- vs corporate-owned
- Net growth (3-yr)
- +12.5%
- Net unit change over 3 years
- 3-yr CAGR
- +12.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 3
- Franchisor bought back
- Signed, not yet open
- 1
- 0.01 per open outlet · Item 20 Table 5
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 81.8%
- Units that stayed open
- Termination rate
- 6.7%
- Franchisor-initiated terminations
- Ceased ops
- 5.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
25 current owners across 15 states.
- CA 4
- AL 3
- VA 3
- NJ 2
- NY 2
- PA 2
- AR 1
- GA 1
- KY 1
- ME 1
- MN 1
- NC 1
- +3 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- $1.2M
- Median loan
- $120K
- 50th percentile
- Charge-off rate
- 10.0%
- on 10 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 1
- Typical loan rate
- 6.0%
- avg rate to borrowers
- Franchised industry avg
- 31.4%
- brand beats franchise avg ↓
- Jobs supported
- 24
- 1.9 per loan
- Lender concentration
- 20%
- top lender's share
Franchise vs independent — in sporting goods stores, franchised businesses charge off at 31.4% vs 19.0% for independents — franchising is associated with 65% higher SBA default risk in this category.
Top lenders financing Soccer Post franchisees
Showing 3 of 7 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Soccer Post from SBA 7(a) FOIA data.
- Principal loss rate
- 10.3%
- Avg SBA guarantee
- 78%
- Avg interest rate
- 6.00%
- Avg chargeoff amount
- $127K
- Lender concentration
- 20.0%
- Job velocity
- 1.9 per $100K
- NAICS benchmark
- 6.7%
- NAICS 451110
- Jobs supported
- 24
Top SBA lendersTop lender holds 20% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | U.S. Bank, National Association | 2 | $200K | 0.0% |
| 2 | Bank of America, National Association | 2 | $180K | 0.0% |
| 3 | SouthState Bank, National Association | 2 | $300K | 0.0% |
| 4 | Hinsdale Bank & Trust Company, National Association | 1 | $100K | 0.0% |
| 5 | Truist Bank | 1 | $140K | 100.0% |
| 6 | American Bank of Commerce | 1 | $169K | 0.0% |
| 7 | Glacier Bank | 1 | $145K | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| ILIllinois | 3 | 0 | 0.0% |
| TXTexas | 3 | 0 | 0.0% |
| CACalifornia | 1 | 0 | 0.0% |
| MAMassachusetts | 1 | 0 | 0.0% |
| PAPennsylvania | 1 | 1 | 100.0% |
| UTUtah | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans charge off at 10.0% — 38% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One concluded regulatory matter (Virginia unregistered-franchise settlement, $20,000 penalty, 2015). No bankruptcy or going-concern; net worth not disclosed. 72 units (mostly company-owned 45), +12.5% net growth, avg gross sales $1,235,592.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
One concluded case: Virginia State Corporation Commission alleged Elite sold two franchises in Virginia without proper state registration, in violation of the Virginia Retail Franchising Act. Elite entered a 2015 settlement agreement (neither admitting nor denying allegations), paying a $20,000 penalty plus $2,000 in expenses. No pending litigation disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CohnReznick LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 74 / 100 verdict
- 01MINOROne concluded regulatory settlement (Virginia, $20K penalty, 2015)
- 02MEDfranchisor_net_worth not disclosed
- 03MEDNo bankruptcy, no going-concern, +12.5% growth, Item 19 disclosed, audited
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 1 |
View Item 3 litigation summary
One concluded case: Virginia State Corporation Commission alleged Elite sold two franchises in Virginia without proper state registration, in violation of the Virginia Retail Franchising Act. Elite entered a 2015 settlement agreement (neither admitting nor denying allegations), paying a $20,000 penalty plus $2,000 in expenses. No pending litigation disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 36 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Franchisor financing
- Not offered
- Item 10
- POS system
- Lightspeed Retail POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Lightspeed Retail POS System
Item 20 · call current owners
Franchisee Contacts
25 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Soccer Post franchise?
The total investment to open a Soccer Post franchise ranges from $202K – $452K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Soccer Post franchise owners earn?
According to Item 19 of the Soccer Post FDD, the average gross sales per unit is $656K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Soccer Post?
Soccer Post is franchised by Elite Sports Enterprises, Inc.. Its parent company is Soccer Post Intermediate LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Soccer Post FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Soccer Post FDD and qualifies whose outlets they describe.
What is Soccer Post's franchise failure rate?
Based on SBA 7(a) loan data, Soccer Post has a charge-off rate of 10.0% across 10 loans, meaning 10.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Soccer Post franchise locations are there?
As of their most recent FDD filing, Soccer Post has 72 total units in the United States, including 27 franchised units and 45 company-owned units. 4 new units were opened in the latest reporting year.
Is Soccer Post a good franchise to buy?
FranchiseVerdict rates Soccer Post as a A-grade franchise with a verdict score of 74 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.