Soccer PostFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Soccer Post franchise requires a total initial investment of $202K – $452K, including a $30K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $656K[2]. SBA 7(a) loans show a 10.0% charge-off rate across 10 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $202K – $452K
- 23rd pct Retail
- Avg gross sales
- $656K
- 7th pct Retail
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 72
- 23rd pct Retail
- SBA default
- 10.0%
- system-wide median varies by category
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1991. Systems this mature have refined operations and brand recognition.
Franchised units fell from 27 to 24 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $202K – $452K including a $30K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $656K/year.
- Verdict A (Top Quintile) with a risk score of 34/100. SBA loan charge-off rate of 10.0% across 10 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- 4 units terminated last reporting year (5.6% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Elite Sports Enterprises, Inc.
- Parent company
- Soccer Post Intermediate LLC
- Incorporated in
- NJ
- HQ
- 303 Highway 35, Eatontown, NJ 07724
- Auditor
- CohnReznick LLP
- Audited financials
- Franchisor revenue
- $5.1M
- vs $6.6M prior year
Affiliated brands
- of Elite
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Soccer Post franchisees operate retail locations specializing in soccer equipment, apparel, and accessories. Day-to-day operations include inventory management, customer service, local marketing, and staff supervision in a specialty sporting goods retail environment competing against large box retailers and online merchants.
- CEO
- Sarah Jett
- Headquarters
- NJ
- FDD year
- 2026
- States available
- 23
FDD Item 7 · 2026 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Lease Deposit | $3K | $5K | |
| Leasehold Improvementsnot refundable | $0 | $50K | |
| Fixtures, Equipment and Signagenot refundable | $15K | $45K | |
| Insurancenot refundable | $2K | $5K | |
| Initial Inventorynot refundable | $100K | $200K | |
| Travel and Living Expenses (during Initial Training)not refundable | $100 | $5K | |
| Professional Fees (Attorney, Architect and Accountant)not refundable | $0 | $50K | |
| Business Licenses, Permits and Utility Depositsnot refundable | $0 | $3K | |
| Grand Opening Programnot refundable | $0 | $1K | |
| Point of Sale System, Computer System, Security System and Camerasnot refundable | $2K | $4K | |
| Additional Funds (3 months)not refundable | $51K | $56K | |
| Total initial investment | $202K | $452K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$46K
7.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $202K – $452K
- Better than avg vs category
- Liquid capital req'd
- $51K – $56K
- Better than avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $50 |
| Transfer fee | $30K |
| Renewal fee | $30K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $656K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- gross_sales
- Sample size
- 23 units
- vs category median 49 · small
- Range (low → high)
- $128K→$2.1M
- Cohort dispersion (min → max)
- Quartile band
- $219K→$1.2M
- Bottom 25% → top 25%
- Transparency
- 3 / 5
- vs category median 2 / 5 · above
Compared against 304 Retail brands
vs Retail averages
How Soccer Post Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 72
- Opened
- 4
- Last reporting year
- Closed
- 3
- Terminated
- 4
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 4.2%
- Company-owned
- 45
- Corporate units in the system
- % franchised
- 38%
- vs corporate-owned
- Net growth (yr3)
- +6.9%
- Net unit change last year
- 3-yr CAGR
- +12.5%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 1
- Franchisor bought back
- Continuity rate
- 81.8%
- Units that stayed open
- Termination rate
- 6.7%
- Franchisor-initiated terminations
- Ceased ops
- 5.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- $1.2M
- Median loan
- $120K
- 50th percentile
- Charge-off rate
- 10.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 1
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Soccer Post's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 7 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 7-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with regulatory history, unprotected territories, and undisclosed profitability metrics creates elevated risk for new franchisees.
Litigation (Item 3)
1 case reference(s): 1 pending, 3 settled.
Largest disclosed settlement: $20,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CohnReznick LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 34 / 100 rating
- 01MINORUnit count declining 6.9% YoY (72 units) suggests system contraction and potential market saturation or franchisee dissatisfaction
- 02MINOR2015 SEC settlement for unlicensed franchise sales indicates regulatory compliance failures and potential disclosure issues in FDD
- 03MEDNo Item 19 (average net income) disclosed — inability to validate 5% royalty burden against actual profitability claims of $656k average revenue
- 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization of customer base
- 05MINORHigh investment ceiling ($452k) combined with declining unit count raises ROI viability questions
- 06MINOR10-year term is lengthy given market uncertainty in specialty retail sports equipment sector
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 1 |
View Item 3 litigation summary
1 case reference(s): 1 pending, 3 settled.
Items 10, 11
Training & Operations
- Classroom training
- 9 hrs
- On-the-job training
- 36 hrs
- Training location
- On-site and corporate
- POS system
- Lightspeed Retail POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Lightspeed Retail POS System
Item 20 · call current owners
Franchisee Contacts
44 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Soccer Post · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Soccer Post franchise?
The total investment to open a Soccer Post franchise ranges from $202K – $452K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Soccer Post franchise owners earn?
According to Item 19 of the Soccer Post FDD, the average gross sales per unit is $656K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Soccer Post's franchise failure rate?
Based on SBA 7(a) loan data, Soccer Post has a charge-off rate of 10.0% across 10 loans, meaning 10.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Soccer Post franchise locations are there?
As of their most recent FDD filing, Soccer Post has 72 total units in the United States, including 27 franchised units and 45 company-owned units. 4 new units were opened in the latest reporting year.
Is Soccer Post a good franchise to buy?
FranchiseVerdict rates Soccer Post as a A-grade franchise with a risk score of 34 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.