FranchiseVerdict
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FV-02376·STRONGExcellent86

Soccer Post

Formerly known as Elite Window Cleaning

RetailFranchising since 1991Website
Investment
$202K – $452K
53rd pct Retail
Avg revenue
$656K
16th pct Retail
Royalty
5.0%
15th pct Retail
Units
72
54th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $202K – $452K including a $30K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $656K/year.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 17 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Elite Sports Enterprises, Inc.
Parent company
Soccer Post Intermediate LLC
Incorporated in
New Jersey
HQ
303 Highway 35, Eatontown, NJ 07724
Auditor
CohnReznick LLP
Audited financials
Franchisor revenue
$5.1M
vs $6.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Soccer Post unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $656,105
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $202K–$452K
Working capital
$
FDD reports $51K–$56K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$46K
EBITDA margin
7.0%
Total invested
$380K
Payback
99 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Soccer Post franchisees operate retail locations specializing in soccer equipment, apparel, and accessories. Day-to-day operations include inventory management, customer service, local marketing, and staff supervision in a specialty sporting goods retail environment competing against large box retailers and online merchants.

CEO
Sarah Jett
Founded
2001
FDD year
2026
States available
23

Item 7 · what it costs

The Vitals

Total investment
$202K – $452K
All-in to open one unit
Liquid capital
$51K – $56K
Cash you must have on hand
Franchise fee
$30K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$656K
Per unit, per year
Median gross sales
Item 19 type
Historical Gross Sales
Sample size
23 units
vs category median 52 · small
Range (low → high)
$128K$2.1M
Cohort dispersion
Transparency
3 / 5
vs category median 3 / 5 · typical
Revenue rank16th
vs Retail peers
Investment cost rank53th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank54th
vs Retail peers
Risk score rank33th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
72
Opened
4
Last reporting year
Closed
3
Turnover rate
4.2%
Company-owned
45
Corporate units in the system
% franchised
38%
vs corporate-owned
Net growth (yr3)
-6.9%
Net unit change last year
3-yr CAGR
+12.5%
Compounded over last 3 years
2024
27+12
Franchised units
2025
29
Franchised units
2026
24
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
17
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Declining franchise system with regulatory history, unprotected territories, and undisclosed profitability metrics creates elevated risk for new franchisees.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORUnit count declining 6.9% YoY (72 units) suggests system contraction and potential market saturation or franchisee dissatisfaction
  2. 02MINOR2015 SEC settlement for unlicensed franchise sales indicates regulatory compliance failures and potential disclosure issues in FDD
  3. 03MEDNo Item 19 (average net income) disclosed — inability to validate 5% royalty burden against actual profitability claims of $656k average revenue
  4. 04MINORUnprotected territory creates direct competition risk between franchisees and cannibalization of customer base
  5. 05MINORHigh investment ceiling ($452k) combined with declining unit count raises ROI viability questions
  6. 06MINOR10-year term is lengthy given market uncertainty in specialty retail sports equipment sector

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
9 hrs
On-the-job training
36 hrs
POS system
Lightspeed Retail POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

44 numbers

Locked
(201) 847-••••
NJ
(360) 902-••••
WA
(501) 680-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Soccer Post · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above