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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierPriceless Car & Truck Rental Automotive 2024 FDD Remove |  BAbove averageBudget Rent A Car Automotive 2024 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Oct 31, 2024 | 2024 FDD |
Investment range | $214K – $1.8M | $606K – $1.6M |
Liquid capital | $15K – $45K | $55K – $72K |
Franchise fee | $25K | $25K |
Royalty rate | 4.0% | 7.5% |
Ad fund rate | 1.0% | 0.0% |
| Performance | ||
Avg gross sales | Partial, no system average | No Item 19 representation |
Median gross sales | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 74 / 100 | 60 / 100 |
SBA charge-off rate | Under 10 loans (1) | Under 10 loans (5) |
SBA loans on record | 1 | 5 |
| Scale | ||
Total units | 37 | 1,374 |
Net change (latest yr) | -1 | -13 |
Signed, not yet open | 2 (0.05 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 1.5% |
| Contract | ||
Initial term (years) | Not extracted | 10 |
Renewal term (years) | Not extracted | 5 |
Initial training (hrs) | 45 | 73 |
| Contacts | ||
Franchisee phones | 29 | 154 |
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