Priceless Car & Truck Rental
Bottom line
- Total investment $214K – $1.8M including a $30K franchise fee.
- Average unit revenue of $1K/year (median $1K).
- Rated CAUTION with a risk score of 70/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Priceless Car & Truck Rental unit return on the cash you put in?
Unlevered ROIC · per unit
0%
Below typical band (30–60%)
Overview
About
Franchisees operate rental car and truck locations serving local markets. Daily operations include vehicle fleet management, customer reservations and check-ins/check-outs, maintenance coordination, cleaning, and compliance with rental regulations. Revenue depends heavily on local market demand and seasonal fluctuations.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Priceless Car & Truck Rental presents meaningful risk due to shrinking unit base, undisclosed profitability metrics, high capital requirements relative to small system size, and unclear path to ROI.
Score breakdown · what drove the 70 / 100 rating
- 01MINORDeclining unit count (-2.6% YoY) indicates system contraction and potential franchisee struggles
- 02MEDNet income not disclosed in Item 19 — inability to assess actual profitability despite $1M+ investment ceiling
- 03MINORWide investment range ($214K-$1.8M) suggests inconsistent startup costs and unclear scalability
- 04MINORRoyalty structure with $600-$1,800 monthly minimum may be unsustainable for lower-revenue locations
- 05MINOROnly 37 units systemwide is extremely small, limiting brand recognition, negotiating power, and support infrastructure
- 06MINORAverage revenue of $1,017 (appears to be weekly or monthly figure) is low relative to high capital requirements
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
26 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Priceless Car & Truck Rental · FDD (2024) PDF