Priceless Car & Truck RentalFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Priceless Car & Truck Rental franchise requires a total initial investment of $214K – $1.8M, including a $30K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $214K – $1.8M
- 23rd pct Automotive
- Avg gross sales
- N/A
- 24th pct Automotive
- Royalty
- N/A
- Units
- 37
- 15th pct Automotive
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Automotive · color = vs category peers
Green = >15% above Automotive avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1996. Systems this mature have refined operations and brand recognition.
Bottom line
- Total investment $214K – $1.8M including a $30K franchise fee.
- Item 19 discloses "Average Monthly Revenue per Vehicle" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 49/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- NP Franchise Group, LLC
- Parent company
- NP Auto Group, Inc.
- Ultimate parent
- JJF Management Services
- Incorporated in
- MD
- HQ
- 11411 Rockville Pike, Rockville, MD 20852
- Auditor
- Councilor, Buchanan & Mitchell, P.C.
- Audited financials
- Franchisor revenue
- $1.8M
- vs $2.1M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Bundy American
- MBRC
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate rental car and truck locations serving local markets. Daily operations include vehicle fleet management, customer reservations and check-ins/check-outs, maintenance coordination, cleaning, and compliance with rental regulations. Revenue depends heavily on local market demand and seasonal fluctuations.
- CEO
- Michael DeLorenzo
- Headquarters
- MD
- Founded
- 1978
- FDD year
- 2024
- States available
- 12
FDD Item 7 · 2024 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25K | $125K | |
| Initial Reservations Deposit | $500 | $25K | |
| Initial Customer Service Deposit | $500 | $2K | |
| Real Estate | $6K | $24K | |
| Leasehold Improvements | $2K | $12K | |
| Equipment, Fixtures, Furniture and Signs | $2K | $20K | |
| Rental Vehicles | $150K | $1.5M | |
| Training and Travel Expenses | $2K | $5K | |
| Computer Hardware | $4K | $15K | |
| Computer Software | $755 | $8K | |
| Additional Onsite Computer Software Training | $0 | $4K | |
| Opening Advertising, Deposits, and Miscellaneous Costs | $3K | $5K | |
| Vehicle Insurance | $5K | $37K | |
| Additional Funds - 3 months operating capital | $15K | $45K | |
| Total initial investment | $214K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $214K – $1.8M
- Better than avg vs category
- Liquid capital req'd
- $15K – $45K
- Better than avg vs category
- Franchise fee
- $25K – $125K
- Better than avg vs category
- Royalty
- The greater of 4% of Gross Revenues or a monthly minimum …
- Ad fund
- The greater of 1% of Gross Revenues or $500 per month
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $89 |
| Transfer fee | $4K |
| Total fee load | 5.0% of rev |
Financial Performance
This brand's FDD disclosed "Average Monthly Revenue per Vehicle" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Automotive averages
How Priceless Car & Truck Rental Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- 2.7%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- -2.6%
- Net unit change last year
- 3-yr CAGR
- +2.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 1
- Transfers (3yr)
- 0
- Projected new
- 3
- Franchisor's next-year forecast
- Ceased ops
- 2.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $578K
- Median loan
- $578K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Priceless Car & Truck Rental's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Priceless Car & Truck Rental presents meaningful risk due to shrinking unit base, undisclosed profitability metrics, high capital requirements relative to small system size, and unclear path to ROI.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $125,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code in the District of Delaware, Case No. 17-11593. On July 24, 2017, Rent-A-Wreck of America, Inc. (Bundy American’s parent) filed a petition to reorganize under Chapter 11 of the U.S. Bankruptcy Code in the District of Delaware, Case. No. 17-11592. Priceless Rent-A-Car, LLC was not a d
Audited financials (Item 21)
Yes · Councilor, Buchanan & Mitchell, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 49 / 100 rating
- 01MINORDeclining unit count (-2.6% YoY) indicates system contraction and potential franchisee struggles
- 02MEDNet income not disclosed in Item 19 — inability to assess actual profitability despite $1M+ investment ceiling
- 03MINORWide investment range ($214K-$1.8M) suggests inconsistent startup costs and unclear scalability
- 04MINORRoyalty structure with $600-$1,800 monthly minimum may be unsustainable for lower-revenue locations
- 05MINOROnly 37 units systemwide is extremely small, limiting brand recognition, negotiating power, and support infrastructure
- 06MINORAverage revenue of $1,017 (appears to be weekly or monthly figure) is low relative to high capital requirements
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Territory type | Radius/Airport |
|---|---|
| Protected territory | Yes |
| Territory sizeℹ | 3 mile radius |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 8 hrs
- Training location
- On-site at Restaurant
- Franchisor financing
- Offered
- Item 10
- POS system
- ASAP Rental Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ASAP Rental Management System
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Priceless Car & Truck Rental · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Priceless Car & Truck Rental franchise?
The total investment to open a Priceless Car & Truck Rental franchise ranges from $214K – $1.8M, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Priceless Car & Truck Rental franchise owners earn?
Priceless Car & Truck Rental does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Priceless Car & Truck Rental's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Priceless Car & Truck Rental (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Priceless Car & Truck Rental franchise locations are there?
As of their most recent FDD filing, Priceless Car & Truck Rental has 37 total units in the United States, including 36 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Priceless Car & Truck Rental a good franchise to buy?
FranchiseVerdict rates Priceless Car & Truck Rental as a A-grade franchise with a risk score of 49 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.