Priceless Car & Truck Rental Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Priceless Car & Truck Rental is a value car rental franchise serving local and neighborhood markets. Franchisees run rental branches, managing fleet, bookings, and rental contracts.
FranchiseVerdict summary · 2026
A Priceless Car & Truck Rental franchise requires a total initial investment of $214K – $1.8M, including a $25K – $125K franchise fee and an ongoing 4.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $214K – $1.8M
- 30th pct Automotive
- Avg gross sales
- N/A
- Royalty
- 4.0%
- 4th pct Automotive
- Units
- 37
- 19th pct Automotive
- SBA charge-off
- N/A
Quick verdict · Automotive · color = vs category peers
Green = favorable by >10% vs Automotive avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $214K – $1.8M including a $25K franchise fee, 4.0% ongoing royalty.
- RETURNSItem 19 reports operational metrics rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- NP Franchise Group, LLC
- Parent company
- NP Auto Group, Inc.
- Ultimate parent
- JJF Management Services, Inc.
- Predecessor
- Priceless Rent-A-Car, LLC
- Prior franchisor entity
- CEO title
- President and Director
- Michael DeLorenzo
- Incorporated in
- Maryland
- HQ
- 11411 Rockville Pike, Rockville, Maryland 20852
- Auditor
- Councilor, Buchanan & Mitchell, P.C.
- Audited financials
- Franchisor revenue
- $1.8M
- vs $2.1M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Bundy American
- MBRC
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Michael DeLorenzo
- Headquarters
- MD
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 9% above the typical automotive franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25K | $125K | |
| Initial Reservations Deposit | $500 | $25K | |
| Initial Customer Service Deposit | $500 | $2K | |
| Real Estate | $6K | $24K | |
| Leasehold Improvements | $2K | $12K | |
| Equipment, Fixtures, Furniture and Signs | $2K | $20K | |
| Rental Vehicles | $150K | $1.5M | |
| Training and Travel Expenses | $2K | $5K | |
| Computer Hardware | $4K | $15K | |
| Computer Software | $755 | $8K | |
| Additional Onsite Computer Software Training | $0 | $4K | |
| Opening Advertising, Deposits, and Miscellaneous Costs | $3K | $5K | |
| Vehicle Insurance | $5K | $37K | |
| Additional Funds - 3 months operating capital | $15K | $45K | |
| Total initial investment | $214K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $214K – $1.8M
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $45K
- Top 40% of category vs category
- Franchise fee
- $25K – $125K
- Top 40% of category vs category
- Royalty
- 4.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $89 |
| Transfer fee | $4K |
| Total fee load | 5.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Priceless Car & Truck Rental did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Priceless Car & Truck Rental unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
14%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 reports operational metrics rather than annual gross sales, so unit revenue is not directly comparable. We omit it from rankings.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Automotive average of 9.3%.
Disclosure
Item 19 reports operational metrics rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Automotive averages
How Priceless Car & Truck Rental Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
- Ceased ops
- 2.8%
- Units that stopped operating
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $578K
- Median loan
- $578K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy disclosed but it was a former parent (Bundy American/Rent-A-Wreck) Chapter 11 filed 2017 and dismissed 2018; the predecessor was not a debtor, so it is an old, low-weight affiliate matter. Strong current financials: positive net worth $1,836,190, net income $854,538 on $2,144,836 revenue, audited, Item 19 disclosed, no litigation.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $125,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code in the District of Delaware, Case No. 17-11593. On July 24, 2017, Rent-A-Wreck of America, Inc. (Bundy American’s parent) filed a petition to reorganize under Chapter 11 of the U.S. Bankruptcy Code in the District of Delaware, Case. No. 17-11592. Priceless Rent-A-Car, LLC was not a d
Audited financials (Item 21)
Yes · Councilor, Buchanan & Mitchell, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 74 / 100 verdict
- 01HIGHOld dismissed affiliate/parent bankruptcy (2017-2018), predecessor not a debtor
- 02MINORPositive net worth $1,836,190 and net income $854,538
- 03MINORNo litigation; audited with Item 19
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Territory type | Radius/Airport |
|---|---|
| Protected territory | Yes |
| Territory sizeℹ | 3 mile radius |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 8 hrs
- Training location
- On-site at Restaurant
- Franchisor financing
- Offered
- Item 10
- POS system
- ASAP Rental Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ASAP Rental Management System
Item 20 · call current owners
Franchisee Contacts
29 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Priceless Car & Truck Rental · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Priceless Car & Truck Rental franchise?
The total investment to open a Priceless Car & Truck Rental franchise ranges from $214K – $1.8M, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Priceless Car & Truck Rental franchise owners earn?
Priceless Car & Truck Rental does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Priceless Car & Truck Rental FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Priceless Car & Truck Rental FDD and qualifies whose outlets they describe.
What is Priceless Car & Truck Rental's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Priceless Car & Truck Rental (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Priceless Car & Truck Rental franchise locations are there?
As of their most recent FDD filing, Priceless Car & Truck Rental has 37 total units in the United States, including 37 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Priceless Car & Truck Rental a good franchise to buy?
FranchiseVerdict rates Priceless Car & Truck Rental as a A-grade franchise with a verdict score of 74 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.