Priceless Car & Truck Rental Franchise Cost, Revenue & Review 2026
- Investment
- $214K – $1.8M
- Disclosed sales
- partial, no system average
- SBA charge-off
- Under 10 loans (1)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Priceless Car & Truck Rental is a value car rental franchise serving local and neighborhood markets. Franchisees run rental branches, managing fleet, bookings, and rental contracts.
FranchiseVerdict summary · 2026
A Priceless Car & Truck Rental franchise requires a total initial investment of $214K – $1.8M, including a $25K – $125K franchise fee and an ongoing 4.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $214K – $1.8M
- 29th pct Automotive
- Avg gross sales
- N/A
- Projection
- Royalty
- 4.0%
- 4th pct Automotive
- Units
- 37
- 19th pct Automotive
- SBA charge-off
- N/A
Quick verdict · Automotive · color = vs category peers
Green = favorable by >10% vs Automotive median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $214K – $1.8M including a $25K franchise fee, 4.0% ongoing royalty.
- RETURNSItem 19 Table 1 (year ended Jan 31, 2024) reports fleet/transaction-level metrics for 12 franchise locations that submitted 12 months of data, NOT whole-unit annual revenue. Metrics: Average Revenue per Rental Day (mean $47.77, median $52.14, range $38.41-$65.83); Average Revenue per Closed Rental Agreement (mean $410, median $409, range $358-$726); Average Monthly Revenue per Vehicle (mean $1,017, median $1,036, range $827-$1,341); Average Utilization (mean 74%, median 72%); Average Length of Rental (mean 8.58 days, median 7.46). These are per-vehicle/per-transaction (RevPAR-style) figures. No whole-unit revenue, no net income disclosed; Item 19 explicitly states figures do not reflect costs of sales or operating expenses.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- GROWTHNegative: net -1 franchised outlets in the latest year (1 opened, 1 closed); 2 signed but not yet open (Item 20).
- FLAGItem 4 discloses a bankruptcy of an officer or of a company an officer ran, not of the franchisor. Review Item 4 for details.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- NP Franchise Group, LLC
- Parent company
- NP Auto Group, Inc.
- FDD Item 1, page 6 of the 2024 FDD
- Ultimate parent
- JJF Management Services, Inc.
- FDD Item 1, page 7 of the 2024 FDD
- Predecessor
- Priceless Rent-A-Car, LLC
- Prior franchisor entity
- CEO title
- President and Director
- Michael DeLorenzo
- Incorporated in
- Maryland
- HQ
- 11411 Rockville Pike, Rockville, Maryland 20852
- Auditor
- Councilor, Buchanan & Mitchell, P.C.
- Audited financials
- Franchisor revenue
- $2.1M
- vs $904K prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Bundy American
- MBRC
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 7
2 other brands on this site name JJF Management Services, Inc. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Michael DeLorenzo
- Headquarters
- MD
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 177% above the typical automotive franchise.
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25K | $125K | |
| Initial Reservations Deposit | $500 | $25K | |
| Initial Customer Service Deposit | $500 | $2K | |
| Real Estate | $6K | $24K | |
| Leasehold Improvements | $2K | $12K | |
| Equipment, Fixtures, Furniture and Signs | $2K | $20K | |
| Rental Vehicles | $150K | $1.5M | |
| Training and Travel Expenses | $2K | $5K | |
| Computer Hardware | $4K | $15K | |
| Computer Software | $755 | $8K | |
| Additional Onsite Computer Software Training | $0 | $4K | |
| Opening Advertising, Deposits, and Miscellaneous Costs | $3K | $5K | |
| Vehicle Insurance | $5K | $37K | |
| Additional Funds - 3 months operating capital | $15K | $45K | |
| Total initial investment | $214K | $1.8M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $214K – $1.8M
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $45K
- Top 40% of category vs category
- Franchise fee
- $25K – $125K
- Top 40% of category vs category
- Royalty
- 4.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $89 |
| Transfer fee | $4K |
| Inventory (initial) | $150K – $1.5M |
| Total fee load | 5.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Priceless Car & Truck Rental is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Priceless Car & Truck Rental unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 Table 1 (year ended Jan 31, 2024) reports fleet/transaction-level metrics for 12 franchise locations that submitted 12 months of data, NOT whole-unit annual revenue. Metrics: Average Revenue per Rental Day (mean $47.77, median $52.14, range $38.41-$65.83); Average Revenue per Closed Rental Agreement (mean $410, median $409, range $358-$726); Average Monthly Revenue per Vehicle (mean $1,017, median $1,036, range $827-$1,341); Average Utilization (mean 74%, median 72%); Average Length of Rental (mean 8.58 days, median 7.46). These are per-vehicle/per-transaction (RevPAR-style) figures. No whole-unit revenue, no net income disclosed; Item 19 explicitly states figures do not reflect costs of sales or operating expenses.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Automotive median of 8.0%.
Disclosure
Item 19 reports operational metrics rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Automotive medians
How Priceless Car & Truck Rental Compares
Category median of published Automotive brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- N/A
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Signed, not yet open
- 2
- 0.05 per open outlet · Item 20 Table 5
- Projected new
- 2
- Franchisor's next-year forecast
- Ceased ops
- 2.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $578K
- Median loan
- $578K
- 50th percentile
- Charge-off rate
- Under 10 loans (1)
- Insufficient SBA coverage: 1 loan, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (1)
- 5-yr charge-off
- Under 10 loans (1)
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy disclosed but it was a former parent (Bundy American/Rent-A-Wreck) Chapter 11 filed 2017 and dismissed 2018; the predecessor was not a debtor, so it is an old, low-weight affiliate matter. Strong current financials: positive net worth $1,836,190, net income $854,538 on $2,144,836 revenue, audited, Item 19 disclosed, no litigation.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
Subject: an officer. An officer’s own bankruptcy or a company an officer ran, not the franchisor’s
Bankruptcy Code in the District of Delaware, Case No. 17-11593. On July 24, 2017, Rent-A-Wreck of America, Inc. (Bundy American’s parent) filed a petition to reorganize under Chapter 11 of the U.S. Bankruptcy Code in the District of Delaware, Case. No. 17-11592. Priceless Rent-A-Car, LLC was not a d
Audited financials (Item 21)
Yes · Councilor, Buchanan & Mitchell, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 74 / 100 verdict
- 01HIGHOld dismissed affiliate/parent bankruptcy (2017-2018), predecessor not a debtor
- 02MINORPositive net worth $1,836,190 and net income $854,538
- 03MINORNo litigation; audited with Item 19
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Territory type | Protected territory |
|---|---|
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 14 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 8 hrs
- Training location
- On-site at Restaurant
- Ongoing training
- Optional
- Site selection
- franchisee_with_franchisor_approval
- Franchisor financing
- Offered
- Item 10
- POS system
- ASAP Rental Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ASAP Rental Management System
Item 20 · call current owners
Franchisee Contacts
29 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Priceless Car & Truck Rental franchise?
The total investment to open a Priceless Car & Truck Rental franchise ranges from $214K – $1.8M, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Priceless Car & Truck Rental franchise owners earn?
Item 19 of the Priceless Car & Truck Rental FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Priceless Car & Truck Rental?
Priceless Car & Truck Rental is franchised by NP Franchise Group, LLC. Its parent company is NP Auto Group, Inc.. The ultimate parent named in the FDD is JJF Management Services, Inc.. Source: FDD Item 1, 2024 filing.
What is Item 19 in the Priceless Car & Truck Rental FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Priceless Car & Truck Rental FDD and qualifies whose outlets they describe.
What is Priceless Car & Truck Rental's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Priceless Car & Truck Rental (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Priceless Car & Truck Rental franchise locations are there?
As of their most recent FDD filing, Priceless Car & Truck Rental has 37 total units in the United States, including 37 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Priceless Car & Truck Rental a good franchise to buy?
FranchiseVerdict rates Priceless Car & Truck Rental as a A-grade franchise with a verdict score of 74 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.