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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, Gross Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand
PLANET FITNESS logoAStrongest tier
PLANET FITNESS
Health & Fitness
 Remove
UFC GYM logoDBelow average
UFC GYM
Health & Fitness
 Remove
Crunch logoAStrongest tier
Crunch
Health & Fitness
 Remove
Vitals
Investment range
$1.5M – $5.2M
$1.1M – $5.0M
$2.1M – $5.4M
Liquid capital
$68K – $469K
$275K – $700K
$25K – $200K
Franchise fee
$20K
$50K
$35K
Royalty rate
7.0%
6.0%
5.0%
Ad fund rate
2.0%
2.0%
2.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
P&L Bottom Line
Not classified
Gross Revenue
Risk
Rating
AStrongest tier
DBelow average
AStrongest tier
Verdict score
75 / 100
34 / 100
89 / 100
SBA charge-off rate
0.0%
38.1%
0.0%
SBA loans on record
173
31
15
Scale
Total units
2,568
81
486
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
6.6%
3.3%
Contract
Initial term (years)
12
10
10
Renewal term (years)
12
5
10
Initial training (hrs)
94
93
235
Contacts
Franchisee phones
2,590
79
402

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