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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Pet Supplies Plus logoAStrongest tier
Pet Supplies Plus
Pet Services
2024 FDD
Remove
Skiptown logoCAverage
Skiptown
Pet Services
2026 FDD
Remove
Vitals
FDD filing
FDD issued Apr 3, 2024
2026 FDD
Investment range
$498K – $2.0M
$905K – $1.7M
Liquid capital
$40K – $250K
$150K – $225K
Franchise fee
$50K
$45K
Royalty rate
2.0%
6.0%
Ad fund rate
3.5%
2.0%
Performance
Avg gross sales
$2.6M
Partial, no system average
Median gross sales
$2.4M
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
$165K
Not extracted
Earnings metric
Annual EBITDA 15
Not classified
Risk
Rating
AStrongest tier
CAverage
Verdict score
85 / 100
41 / 100
SBA charge-off rate
6.8% (n=233)
Not SBA-matched
SBA loans on record
233
N/A
Scale
Total units
719
3
Net change (latest yr)
+56
0
Signed, not yet open
127 (0.18 per open outlet)
2 (0.67 per open outlet)
Turnover rate
0.6%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
80
95
Contacts
Franchisee phones
600
0

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