FranchiseVerdict
Pet Supplies Plus logo
FV-01932·STRONGExcellent95

Pet Supplies Plus

Personal Services - Pet CareFranchising since 2010Website
Investment
$498K – $2.0M
80th pct Pet Care
Avg revenue
$2.6M
57th pct Pet Care
Royalty
2.0%
2nd pct Pet Care
Units
719
100th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $498K – $2.0M including a $50K franchise fee, 2.0% ongoing royalty.
  • Average unit revenue of $2.6M/year (median $2.4M). Estimated payback in 7.5 years.
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 383 loans (below the industry average).
  • System growing at 29.7% CAGR over 3 years with 719 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
PSP Franchising, LLC
Parent company
Franchise Group, Inc.
Incorporated in
Delaware
HQ
17410 College Parkway, Livonia, MI 48152-2369
Auditor
Grant Thornton LLP
Audited financials
Franchisor revenue
$45.3M
vs $39.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Pet Supplies Plus unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,631,976
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $498K–$2.0M
Working capital
$
FDD reports $40K–$250K

Unlevered ROIC · per unit

38%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$526K
EBITDA margin
20.0%
Total invested
$1.4M
Payback
32 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Pet Supplies Plus units return on equity?

Edit assumptions

Equity IRR · 5-yr

25.0%

3.05× MOIC

Year-1 DSCR

3.37×

EBITDA ÷ debt service

Equity required

$19.0M

on $34.2M purchase

Total debt

$15.3M

SBA $5.0M + senior + seller note

SBA 7(a) request ($17.1M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate full-service pet supply retail locations selling pet food, toys, grooming supplies, and accessories to retail consumers. Day-to-day operations include inventory management, staff hiring/training, customer service, marketing, and often coordinating grooming or boarding services if offered. Franchisees manage P&L for a typically 4,000-8,000 sq ft storefront in protected territories.

CEO
Chris Rowland
Founded
2010
FDD year
2024
States available
39

Item 7 · what it costs

The Vitals

Total investment
$498K – $2.0M
All-in to open one unit
Liquid capital
$40K – $250K
Cash you must have on hand
Franchise fee
$50K
Royalty
2.0%
Gross Sales · typical 6–8%
Ad fund
1/3 of 3.5% of Gross Sales
Total fee load
5.5%
vs 9–13% typical
Payback period
7.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.6M
Per unit, per year
Median gross sales
$2.4M
Item 19 type
Historical average of franchised stores
Sample size
346 units
vs category median 12 · large
Range (low → high)
$777K$7.0M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank57th
vs Personal Services - Pet Care peers
Investment cost rank80th
Lower investment ranks lower (better)
Royalty rate rank2th
Lower royalty = lower percentile (better)
Unit count rank100th
vs Personal Services - Pet Care peers
Risk score rank8th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
719
Opened
60
Last reporting year
Closed
4
Turnover rate
0.6%
Company-owned
234
Corporate units in the system
% franchised
68%
vs corporate-owned
Net growth (yr3)
+13.1%
Net unit change last year
3-yr CAGR
+29.7%
Compounded over last 3 years
2022
485+56
Franchised units
2023
429
Franchised units
2024
374
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
383
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Pet Supplies Plus presents moderate-to-cautious risk due to litigation ties, thin net margins, escalating royalties, and lack of financial performance disclosure—suitable only for experienced multi-unit operators with capital reserves.

Score breakdown · what drove the 44 / 100 rating

  1. 01HIGHLitigation involving affiliate (Buddy's) regarding franchise agreements and unfair competition raises questions about corporate governance and potential systemic franchise agreement issues
  2. 02MINORFTC settlement with Buddy's Newco regarding reciprocal purchase agreements suggests franchisor may have imposed unfavorable supplier relationships or tied purchasing arrangements
  3. 03MINORNet income of $164,676 on $2.6M average revenue (6.3% net margin) is thin—high operating costs relative to gross sales limit franchisee profitability cushion
  4. 04MINORRoyalty structure escalates from 2% to 3% after year one, reducing already-modest net margins in years 2-10 when many franchisees struggle past break-even
  5. 05MINORNo Item 19 financial performance representation limits ability to validate whether average revenue/income figures are actually achievable for new franchisees
  6. 06MINOR13.1% YoY unit growth is modest for a 719-unit system; suggests market saturation or competitive pressure in pet retail sector

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
3
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
80 hrs
POS system
Microsoft Dynamics AX
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

87 numbers

Locked
(518) 472-••••
MN
(209) 656-••••
VA
(602) 962-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Pet Supplies Plus · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above