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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Outdoor Lighting Perspectives logoBAbove average
Outdoor Lighting Perspectives
Business Services
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SOCIAL INDOOR logoBAbove average
SOCIAL INDOOR
Business Services
 Remove
Square Cow logoAStrongest tier
Square Cow
Business Services
 Remove
Vitals
Investment range
$181K – $227K
$94K – $311K
$167K – $233K
Liquid capital
$20K – $20K
$40K – $200K
$30K – $60K
Franchise fee
$60K
$50K
$60K
Royalty rate
N/A
6.0%
7.0%
Ad fund rate
1.5%
1.0%
1.0%
Performance
Avg gross sales
$770K
N/A
N/A
Median gross sales
$526K
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Net Income
Not classified
P&L Bottom Line
Risk
Rating
BAbove average
BAbove average
AStrongest tier
Verdict score
56 / 100
55 / 100
59 / 100
SBA charge-off rate
23.5%
N/A
N/A
SBA loans on record
34
N/A
2
Scale
Total units
141
52
9
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
4.3%
33.3%
Contract
Initial term (years)
7
5
10
Renewal term (years)
5
5
10
Initial training (hrs)
88
63
27
Contacts
Franchisee phones
65
58
4

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