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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income, P&L Bottom Line). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Outdoor Lighting Perspectives logoDBelow average
Outdoor Lighting Perspectives
Business Services
2026 FDD
Remove
SOCIAL INDOOR logoBAbove average
SOCIAL INDOOR
Business Services
2025 FDD
Remove
College Hunks Hauling Junk logoCAverage
College Hunks Hauling Junk
Business Services
2026 FDD
Remove
Square Cow logoBAbove average
Square Cow
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jan 23, 2026
2025 FDD
FDD issued Apr 30, 2026
FDD issued Mar 18, 2025
Investment range
$181K – $227K
$94K – $311K
$158K – $252K
$167K – $233K
Liquid capital
$20K – $20K
$40K – $200K
$50K – $75K
$30K – $60K
Franchise fee
$60K
$50K
$55K
$60K
Royalty rate
7.0%
6.0%
7.0%
7.0%
Ad fund rate
1.5%
1.0%
2.0%
1.0%
Performance
Avg gross sales
$770KPer franchisee, not per outlet
No Item 19 representation
$1.6M
$1.8MCompany-owned onlyNet sales
Median gross sales
$526KPer franchisee, not per outlet
Not disclosed
$1.1M
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Not extracted
Not extracted
Earnings metric
Net Income
Not classified
Not classified
P&L Bottom Line
Risk
Rating
DBelow average
BAbove average
CAverage
BAbove average
Verdict score
31 / 100
55 / 100
38 / 100
61 / 100
SBA charge-off rate
50.0% (n=34)
Not SBA-matched
28.6% (n=161)
Under 10 loans (2)
SBA loans on record
34
N/A
161
2
Scale
Total units
141
52
165
9
Net change (latest yr)
+6
-5
-27
+2
Signed, not yet open
Not extracted
Not extracted
Not extracted
0 (0.00 per open outlet)
Turnover rate
1.4%
17.3%
17.6%
11.1%
Contract
Initial term (years)
7
5
10
10
Renewal term (years)
5
5
10
10
Initial training (hrs)
88
63
Not extracted
27
Contacts
Franchisee phones
65
58
178
4

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