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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageNatural Awakenings Business Services 2024 FDD Remove |  AStrongest tierCOMPLETE WEDDINGS + EVENTS Business Services 2024 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jul 30, 2024 | FDD issued Mar 27, 2024 |
Investment range | $60K – $86K | $68K – $79K |
Liquid capital | $6K – $25K | $500 – $2K |
Franchise fee | $50K | $50K |
Royalty rate | 7.0% | 8.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | No Item 19 representation | $361K |
Median gross sales | Not disclosed | $236K |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 64 / 100 | 78 / 100 |
SBA charge-off rate | Not SBA-matched | Under 10 loans (3) |
SBA loans on record | N/A | 3 |
| Scale | ||
Total units | 47 | 69 |
Net change (latest yr) | -1 | +2 |
Signed, not yet open | 6 (0.13 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 2.1% | 4.3% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 27 | 76 |
| Contacts | ||
Franchisee phones | 39 | 43 |
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