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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (EBITDA, Total Revenue). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
My Salon Suite logoAStrongest tier
My Salon Suite
Personal Care & Beauty
2025 FDD
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IMAGE Studios logoAStrongest tier
IMAGE Studios
Personal Care & Beauty
2026 FDD
Remove
Vitals
FDD filing
FDD issued May 1, 2025
FDD issued Jan 26, 2026
Investment range
$675K – $1.7M
$773K – $1.7M
Liquid capital
$0 – $40K
$35K – $75K
Franchise fee
$50K
$65K
Royalty rate
5.5%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$456K
Partial, no system average
Median gross sales
$440K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
$183K
Not extracted
Earnings metric
EBITDA
Total Revenue
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
84 / 100
71 / 100
SBA charge-off rate
Under 10 loans (8)
Not SBA-matched
SBA loans on record
8
N/A
Scale
Total units
355
129
Net change (latest yr)
+29
+33
Signed, not yet open
61 (0.17 per open outlet)
31 (0.24 per open outlet)
Turnover rate
0.3%
0.8%
Contract
Initial term (years)
10
10
Renewal term (years)
10
Not extracted
Initial training (hrs)
30
32
Contacts
Franchisee phones
184
120

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