FranchiseVerdict
IMAGE Studios logo
FV-01282·MODERATEExcellent91

IMAGE Studios

Personal Services - Beauty & SalonFranchising since 2024Website
Investment
$773K – $1.7M
94th pct Beauty & Salon
Avg revenue
$445K
21st pct Beauty & Salon
Royalty
6.0%
18th pct Beauty & Salon
Units
129
73rd pct Beauty & Salon
SBA default

Bottom line

  • Total investment $773K – $1.7M including a $65K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $445K/year. Estimated payback in 8.6 years.
  • Rated MODERATE with a risk score of 57/100.
  • System growing at 86.8% CAGR over 3 years with 129 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Image Studios Franchise, LLC
Parent company
IMAGE Studios HOLDCO, LLC
Incorporated in
Delaware
HQ
1370 South 2100 East, Salt Lake City, Utah 84108
Auditor
Bangerter, Lund & Associates
Audited financials
Franchisor revenue
$6.6M
vs $0 prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one IMAGE Studios unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $445,097
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $773K–$1.7M
Working capital
$
FDD reports $35K–$75K

Unlevered ROIC · per unit

7%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
22.0%
Total invested
$1.3M
Payback
160 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 IMAGE Studios units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.7M purchase

Total debt

$5.3M

SBA $3.3M + senior + seller note

Overview

About

IMAGE Studios franchisees operate fitness and body imaging facilities, likely offering personal training, nutritional coaching, and body composition analysis/tracking services. Day-to-day operations include client onboarding, conducting fitness assessments, managing training sessions, tracking progress metrics, and managing facility/equipment maintenance and staff scheduling.

CEO
Jason Olsen
Founded
2024
FDD year
2026
States available
29

Item 7 · what it costs

The Vitals

Total investment
$773K – $1.7M
All-in to open one unit
Liquid capital
$35K – $75K
Cash you must have on hand
Franchise fee
$65K
Royalty
6.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
8.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$445K
Per unit, per year
Median gross sales
Item 19 type
Franchisee-owned salons based on occupancy cohorts
Sample size
82 units
vs category median 34 · large
Range (low → high)
$167K$862K
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank21th
vs Personal Services - Beauty & Salon peers
Investment cost rank94th
Lower investment ranks lower (better)
Royalty rate rank18th
Lower royalty = lower percentile (better)
Unit count rank73th
vs Personal Services - Beauty & Salon peers
Risk score rank35th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
129
Opened
34
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+35.1%
Net unit change last year
3-yr CAGR
+86.8%
Compounded over last 3 years
2024
127+34
Franchised units
2025
94
Franchised units
2026
68
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 28 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 28 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

IMAGE Studios presents moderate-to-high risk due to lack of financial disclosure, rapid unit growth sustainability questions, and high capital requirements relative to disclosed average profitability.

Score breakdown · what drove the 57 / 100 rating

  1. 01MEDNo Item 19 financial performance representations disclosed — cannot independently verify claimed $145,909 average net income
  2. 02MINORAggressive unit growth of 35.1% YoY raises sustainability concerns; rapid expansion often precedes market saturation or quality degradation
  3. 03MINORHigh initial investment ($773k–$1.7M) with modest average net income ($145,909) suggests 5–12 year payback period at best
  4. 04MINORDual royalty structure ($300/week minimum) creates unpredictable cash flow burden, especially in early ramp-up phases
  5. 05HIGHGoing Concern flag is FALSE but absence of explicit franchisor financial health disclosure is concerning given high franchisee investment

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Utah

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

77 numbers

Locked
(205) 563-••••
AL
(415) 246-••••
CA
(630) 215-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

IMAGE Studios · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above