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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierMosquitoNix Home Services Remove |  BAbove averageFive Star Painting Home Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $121K – $157K | $82K – $195K |
Liquid capital | $10K – $25K | $6K – $11K |
Franchise fee | $49K | $45K |
Royalty rate | N/A | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Net Income | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 63 / 100 | 56 / 100 |
SBA charge-off rate | 0.0% | 15.3% |
SBA loans on record | 4 | 72 |
| Scale | ||
Total units | 15 | 245 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 25.0% | 4.5% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 78 | 79 |
| Contacts | ||
Franchisee phones | 19 | 180 |
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