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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand | MONSTER TREE SERVICE Home Services 2025 FDD Remove | Culligan Home Services 2026 FDD Remove | Worldwide Refinishing System Home Services 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | 2025 FDD | FDD issued May 12, 2026 | FDD issued Apr 21, 2026 |
Investment range | $416K – $535K | $130K – $816K | $330K – $655K |
Liquid capital | $30K – $50K | $55K – $150K | $18K – $116K |
Franchise fee | $50K | $41K | $48K |
Royalty rate | 6.5% | 2.0% | 7.0% |
Ad fund rate | 1.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | $1.3MPer franchisee, not per outlet | No Item 19 representation | $1.6M |
Median gross sales | Not extracted | Not disclosed | $1.2M |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed | Not extracted |
Earnings metric | Gross Revenue | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | BAbove average | BAbove average |
Verdict score | 49 / 100 | 64 / 100 | 56 / 100 |
SBA charge-off rate | 8.3% (n=86) | Limited · 117 loans | 16.7% (n=12) |
SBA loans on record | 86 | 117 | 12 |
| Scale | |||
Total units | 176 | 550 | 47 |
Net change (latest yr) | -38 | -20 | +4 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted | 3 (0.06 per open outlet) |
Turnover rate | 27.3% | 3.8% | Not extracted |
| Contract | |||
Initial term (years) | 10 | 20 | 10 |
Renewal term (years) | 10 | Not extracted | 10 |
Initial training (hrs) | 111 | 169 | 17 |
| Contacts | |||
Franchisee phones | 77 | 459 | 49 |
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