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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Mighty Dog Roofing logoAStrongest tier
Mighty Dog Roofing
Home Services
2025 FDD
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CONCRETE CRAFT logoDBelow average
CONCRETE CRAFT
Home Services
2024 FDD
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Vitals
FDD filing
FDD issued Apr 29, 2025
FDD issued Mar 20, 2024
Investment range
$172K – $224K
$156K – $233K
Liquid capital
$20K – $40K
$30K – $50K
Franchise fee
$60K
$20K
Royalty rate
6.0%
7.0%
Ad fund rate
0.0%
1.0%
Performance
Avg gross sales
$1.5MPer franchisee, not per outlet
$394KPer franchisee, not per outletOutlet subset
Median gross sales
Not extracted
$321KPer franchisee, not per outletOutlet subset
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
DBelow average
Verdict score
70 / 100
33 / 100
SBA charge-off rate
10.5% (n=127)
36.4% (n=49)
SBA loans on record
127
49
Scale
Total units
388Territory count
77
Net change (latest yr)
+34
-2
Signed, not yet open
20 (0.05 per open outlet)
5 (0.06 per open outlet)
Turnover rate
10.6%
20.8%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
93
93
Contacts
Franchisee phones
99
37

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