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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageMerry Maids Cleaning & Maintenance 2025 FDD Remove |  BAbove averageHHO Carbon Clean Systems Cleaning & Maintenance 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Jul 25, 2025 | FDD issued Jan 29, 2025 |
Investment range | $127K – $170K | $108K – $185K |
Liquid capital | $38K – $43K | $10K – $21K |
Franchise fee | $55K | $45K |
Royalty rate | 7.0% | 6.0% |
Ad fund rate | 1.3% | 2.0% |
| Performance | ||
Avg gross sales | $348K | No Item 19 representation |
Median gross sales | $263K | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 54 / 100 | 50 / 100 |
SBA charge-off rate | 5.0% (n=115) | Under 10 loans (1) |
SBA loans on record | 115 | 1 |
| Scale | ||
Total units | 802Territory count | 15 |
Net change (latest yr) | -82 | -1 |
Signed, not yet open | 1 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 11.2% | 26.7% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 80 | 41 |
| Contacts | ||
Franchisee phones | 56 | 18 |
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