Merry Maids
Bottom line
- Total investment $127K – $170K including a $55K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $487K/year (median $427K).
- Rated STRONG with a risk score of 37/100. SBA loan default rate of 0.0% across 153 loans (below the industry average).
- System growing at 1800% CAGR over 3 years with 802 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Merry Maids unit return on the cash you put in?
Unlevered ROIC · per unit
28%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Merry Maids units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$361K
on $1.8M purchase
Total debt
$1.4M
SBA $0.9M + senior + seller note
Overview
About
Merry Maids franchisees operate residential and light commercial cleaning services, managing teams of trained cleaners who service customer homes on recurring schedules. Day-to-day responsibilities include customer acquisition/retention, staff scheduling, quality control, equipment/supply management, and local marketing. The model is labor-intensive and territory-dependent.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Established brand with solid unit base, but undisclosed profitability metrics, corporate litigation exposure, and slowing growth warrant careful validation of actual franchisee earnings.
Score breakdown · what drove the 37 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — cannot validate profit claims against $487K average revenue
- 02HIGHParent company litigation involving affiliate brands (no-poaching, cybersecurity) signals corporate governance and legal exposure risks
- 03MINOR7% YoY unit growth is modest for a 802-unit system; suggests market saturation or franchisee churn concerns
- 04MINORHigh initial investment ($126.8K–$170.1K) plus 7% royalty leaves thin margins if net income is below 20–25% of revenue
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
48 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Merry Maids · FDD (2025) PDF