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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageMassage Heights Personal Care & Beauty 2024 FDD Remove |  BAbove averageFace Foundrié Personal Care & Beauty 2024 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 19, 2024 | FDD issued Apr 12, 2024 |
Investment range | $472K – $552K | $334K – $670K |
Liquid capital | $37K – $54K | $71K – $79K |
Franchise fee | $50K | $45K |
Royalty rate | 6.0% | 7.0% |
Ad fund rate | 3.0% | 3.0% |
| Performance | ||
Avg gross sales | $1.0M | $777K |
Median gross sales | $948K | $762K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Net Profit |
| Risk | ||
Rating | CAverage | BAbove average |
Verdict score | 45 / 100 | 68 / 100 |
SBA charge-off rate | 22.8% (n=106) | Not SBA-matched |
SBA loans on record | 106 | N/A |
| Scale | ||
Total units | 104 | 36 |
Net change (latest yr) | +1 | +11 |
Signed, not yet open | 9 (0.09 per open outlet) | 25 (0.69 per open outlet) |
Turnover rate | 3.8% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 168 | 118 |
| Contacts | ||
Franchisee phones | 0 | 0 |
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