Face FoundriéFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Face Foundrié franchise requires a total initial investment of $334K – $670K, including a $45K franchise fee and an ongoing 7.0% royalty[2]. Per the 2024 FDD, average unit revenue was $852K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $334K – $670K
- 21st pct Service Resta…
- Avg gross sales
- $852K
- 7th pct Service Resta…
- Royalty
- 7.0%
- 42nd pct Service Resta…
- Units
- 36
- 33rd pct Service Resta…
- SBA default
- N/A
Quick verdict · Full-Service Restaurants · color = vs category peers
Green = >15% above Full-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 58% year-over-year. Fast growth means demand, but can strain support.
88% cash-on-cash return. Above the 20% threshold most investors target.
Bottom line
- Total investment $334K – $670K including a $45K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $852K/year (median $815K), with an estimated 88% cash-on-cash return.
- Verdict A (Top Quintile) with a risk score of 23/100.
- System growing at 328.6% CAGR over 3 years with 36 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Face Foundrié Franchising L.L.C.
- Parent company
- Face Foundrié LLC
- Incorporated in
- MN
- HQ
- 6446 Flying Cloud Drive, Eden Prairie, Minnesota 55344
- Auditor
- Kezos & Dunlavy, LLC
- Audited financials
- Franchisor revenue
- $1.2M
- vs $2.0M prior year
Overview
About
Face Foundrié franchisees operate cosmetics, skincare, or beauty consultation retail locations, likely providing personalized skincare analysis, product recommendations, and beauty services to customers. Day-to-day operations include client consultations, inventory management, point-of-sale transactions, and potential service delivery (facials, treatments, or custom product matching).
- CEO
- Michele Henry
- Headquarters
- MN
- Founded
- 2020
- FDD year
- 2024
- States available
- 18
FDD Item 7 · 2024 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Background Check Feenot refundable | $200 | $600 | |
| Initial Franchise Feenot refundable | $45K | $45K | |
| Rent and Security Deposit | $9K | $32K | |
| Leasehold Improvements | $45K | $233K | |
| Furniture, Fixtures and Equipment | $57K | $86K | |
| Initial Opening Package | $36K | $47K | |
| Initial Technology Expenses | $9K | $12K | |
| Signage | $9K | $15K | |
| Initial Training Expenses | $17K | $27K | |
| Grand Opening Advertising | $25K | $50K | |
| Licenses and Permits | $2K | $5K | |
| Professional Fees | $7K | $30K | |
| Insurance | $1K | $3K | |
| Supplies | $500 | $1K | |
| Miscellaneous | $2K | $4K | |
| Extension Fee | $0 | $1K | |
| Additional Funds - For Initial 3 Months of Operation | $71K | $79K | |
| Total initial investment | $334K | $670K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$68K
8.0% margin
Unlevered ROIC
12%
EBITDA / total invested capital
Payback
8.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $334K – $670K
- Better than avg vs category
- Liquid capital req'd
- $71K – $79K
- Near category avg vs category
- Franchise fee
- $36K – $45K
- Better than avg vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
- Payback period
- 1.1 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $350 |
| Transfer fee | $10K |
| Renewal fee | $11K |
| Inventory (initial) | $500 – $1K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $852K
- Per unit, per year
- Median gross sales
- $815K
- Avg net profit
- $440K
- Reported as Net Profit in FDD Item 19
- Cash-on-cash
- 87.7%
- Based on Net Profit / investment midpoint
- Item 19 type
- gross_sales
- Sample size
- 23 units
- vs category median 13
- Range (low → high)
- $299K→$1.6M
- Cohort dispersion (min → max)
- Quartile band
- $365K→$1.2M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Reporting year
- 2023
- Fiscal year the figures cover
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 1264 Full-Service Restaurants brands
vs Full-Service Restaurants averages
How Face Foundrié Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 36
- Opened
- 11
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 83%
- vs corporate-owned
- Net growth (yr3)
- +57.9%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 11
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Strong unit growth and unit economics are overshadowed by undisclosed franchisor Going Concern status and absence of financial performance substantiation, creating material uncertainty about system viability and franchisee profitability claims.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 23 / 100 rating
- 01HIGHGoing Concern status indicates franchisor financial distress despite unit growth
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot validate claimed $852K avg revenue or $440K net income
- 03MINORHigh unit growth (57.9% YoY) may indicate aggressive recruitment masking underlying unit performance issues
- 04MEDHigh initial investment ($334K-$670K) relative to disclosed net income creates extended ROI timeline
- 05HIGHRapid expansion with Going Concern status suggests possible cash flow crisis despite top-line growth
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic Area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 54 hrs
- On-the-job training
- 64 hrs
- Training location
- On-site and corporate
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- BLVD
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BLVD
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Face Foundrié · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Face Foundrié franchise?
The total investment to open a Face Foundrié franchise ranges from $334K – $670K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Face Foundrié franchise owners earn?
According to Item 19 of the Face Foundrié FDD, the average gross sales per unit is $852K. The median is $815K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Face Foundrié's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Face Foundrié (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Face Foundrié franchise locations are there?
As of their most recent FDD filing, Face Foundrié has 36 total units in the United States, including 3 franchised units and 6 company-owned units. 11 new units were opened in the latest reporting year.
Is Face Foundrié a good franchise to buy?
FranchiseVerdict rates Face Foundrié as a A-grade franchise with a risk score of 23 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.