Face Foundrié
Bottom line
- Total investment $334K – $670K including a $45K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $852K/year (median $815K). Estimated payback in 1.1 years.
- Rated MODERATE with a risk score of 60/100.
- System growing at 328.6% CAGR over 3 years with 36 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Face Foundrié unit return on the cash you put in?
Unlevered ROIC · per unit
19%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Face Foundrié units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.0M
on $5.1M purchase
Total debt
$4.1M
SBA $2.6M + senior + seller note
Overview
About
Face Foundrié franchisees operate cosmetics, skincare, or beauty consultation retail locations, likely providing personalized skincare analysis, product recommendations, and beauty services to customers. Day-to-day operations include client consultations, inventory management, point-of-sale transactions, and potential service delivery (facials, treatments, or custom product matching).
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Strong unit growth and unit economics are overshadowed by undisclosed franchisor Going Concern status and absence of financial performance substantiation, creating material uncertainty about system viability and franchisee profitability claims.
Score breakdown · what drove the 60 / 100 rating
- 01HIGHGoing Concern status indicates franchisor financial distress despite unit growth
- 02MEDNo Item 19 (Financial Performance Representations) disclosed — cannot validate claimed $852K avg revenue or $440K net income
- 03MINORHigh unit growth (57.9% YoY) may indicate aggressive recruitment masking underlying unit performance issues
- 04MEDHigh initial investment ($334K-$670K) relative to disclosed net income creates extended ROI timeline
- 05HIGHRapid expansion with Going Concern status suggests possible cash flow crisis despite top-line growth
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
19 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Face Foundrié · FDD (2024) PDF