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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Maid Brigade logoBAbove average
Maid Brigade
Cleaning & Maintenance
2024 FDD
Remove
The Maids logoCAverage
The Maids
Cleaning & Maintenance
2026 FDD
Remove
Vitals
FDD filing
2024 FDD
FDD issued Jan 18, 2026
Investment range
$119K – $148K
$118K – $141K
Liquid capital
$30K – $40K
$25K – $35K
Franchise fee
$27K
$60K
Royalty rate
6.9%
6.9%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$945KPer franchisee, not per outlet
$1.2M
Median gross sales
Not extracted
$764K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Net Income
Risk
Rating
BAbove average
CAverage
Verdict score
56 / 100
44 / 100
SBA charge-off rate
17.1% (n=51)
10.7% (n=58)
SBA loans on record
51
58
Scale
Total units
346
369
Net change (latest yr)
+5
0
Signed, not yet open
Not extracted
4 (0.01 per open outlet)
Turnover rate
0.3%
3.8%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
105
100
Contacts
Franchisee phones
74
1

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