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4 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Operating Income(9) $146,957, Net Profit). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2024, 2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierMagnolia Soap and Bath Co. Retail 2025 FDD Remove |  BAbove averageMusic Go Round Retail 2026 FDD Remove |  BAbove averageMobility City Retail 2026 FDD Remove |  BAbove averageMobility Plus Retail 2024 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued Apr 30, 2025 | FDD issued Mar 16, 2026 | FDD issued Mar 12, 2026 | FDD issued Apr 18, 2024 |
Investment range | $272K – $499K | $335K – $444K | $240K – $540K | $316K – $465K |
Liquid capital | $8K – $35K | $40K – $50K | $40K – $60K | $100K – $150K |
Franchise fee | $60K | $25K | $48K | $60K |
Royalty rate | 7.0% | 4.0% | 7.0% | 6.0% |
Ad fund rate | 2.0% | 0.0% | 1.0% | 2.0% |
| Performance | ||||
Avg gross sales | $356K | $1.6M | $860KIncl. company outlets | $403K |
Median gross sales | $305K | $1.4M | $821KIncl. company outlets | $347K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | $147K | Not extracted | Not extracted |
Earnings metric | Not classified | Operating Income(9) $146,957 | Net Profit | Not classified |
| Risk | ||||
Rating | AStrongest tier | BAbove average | BAbove average | BAbove average |
Verdict score | 75 / 100 | 56 / 100 | 65 / 100 | 46 / 100 |
SBA charge-off rate | 0.0% (n=24) | 23.3% (n=49) | Limited · 22 loans | Limited · 52 loans |
SBA loans on record | 24 | 49 | 22 | 52 |
| Scale | ||||
Total units | 50 | 35 | 51 | 53 |
Net change (latest yr) | +16 | +1 | +6 | -9 |
Signed, not yet open | 12 (0.24 per open outlet) | Not extracted | 4 (0.08 per open outlet) | 16 (0.30 per open outlet) |
Turnover rate | 0.0% | 14.3% | 3.9% | 18.9% |
| Contract | ||||
Initial term (years) | 10 | 10 | 10 | 5 |
Renewal term (years) | 10 | 10 | 10 | 5 |
Initial training (hrs) | 65 | 60 | 44 | 48 |
| Contacts | ||||
Franchisee phones | 1 | 43 | 24 | 65 |
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