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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Kale Me Crazy logoBAbove average
Kale Me Crazy
Quick-Service Restaurants
2022 FDD
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Häagen-Dazs logoBAbove average
Häagen-Dazs
Quick-Service Restaurants
2026 FDD
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Vitals
FDD filing
FDD issued Jun 6, 2022
FDD issued Mar 13, 2026
Investment range
$310K – $493K
$213K – $592K
Liquid capital
$15K – $25K
$10K – $64K
Franchise fee
$40K
$30K
Royalty rate
6.0%
4.0%
Ad fund rate
1.0%
Not extracted
Performance
Avg gross sales
$583KOutlet subset
$721K
Median gross sales
Not extracted
$631K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
65 / 100
56 / 100
SBA charge-off rate
Limited · 11 loans
16.7% (n=48)
SBA loans on record
11
48
Scale
Total units
24
215
Net change (latest yr)
+2
+8
Signed, not yet open
5 (0.21 per open outlet)
19 (0.09 per open outlet)
Turnover rate
4.2%
3.3%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
120
51
Contacts
Franchisee phones
33
296

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