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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tieriTAN Personal Care & Beauty 2025 FDD Remove |  BAbove averageDeka Lash Personal Care & Beauty 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 17, 2025 | FDD issued Aug 6, 2025 |
Investment range | $280K – $477K | $286K – $461K |
Liquid capital | $10K – $40K | $6K – $15K |
Franchise fee | $50K | $60K |
Royalty rate | 6.5% | 6.0% |
Ad fund rate | 2.0% | 3.0% |
| Performance | ||
Avg gross sales | $513K | $282KOutlet subset |
Median gross sales | $497K | $264KOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 70 / 100 | 54 / 100 |
SBA charge-off rate | Under 10 loans (1) | 14.6% (n=73) |
SBA loans on record | 1 | 73 |
| Scale | ||
Total units | 28 | 124 |
Net change (latest yr) | +4 | -6 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 3.6% | 10.5% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 160 | 46 |
| Contacts | ||
Franchisee phones | 30 | 129 |
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