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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
iSmash logoCAverage
iSmash
Recreation & Entertainment
2025 FDD
Remove
PLUNJ logoCAverage
PLUNJ
Recreation & Entertainment
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2025
FDD issued Apr 25, 2025
Investment range
$278K – $754K
$395K – $696K
Liquid capital
$15K – $50K
$13K – $17K
Franchise fee
$55K
$25K
Royalty rate
6.0%
6.0%
Ad fund rate
0.0%
1.0%
Performance
Avg gross sales
Partial, no system averageOutlets $665K-$874K
Partial, no system averageOutlets $368K-$617K
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
CAverage
CAverage
Verdict score
44 / 100
40 / 100
SBA charge-off rate
Limited · 11 loans
Under 10 loans (6)
SBA loans on record
11
6
Scale
Total units
7
4
Net change (latest yr)
+3
+3
Signed, not yet open
25 (3.57 per open outlet)
Not extracted
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
80
48
Contacts
Franchisee phones
1
7

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