FranchiseVerdict
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FV-01315·MODERATEExcellent95

iSmash

OtherFranchising since 2021Website
Investment
$278K – $754K
74th pct Other
Avg revenue
$769K
26th pct Other
Royalty
6.0%
17th pct Other
Units
7
33rd pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $278K – $754K including a $55K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $769K/year (median $769K). Estimated payback in 2.5 years.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Smash Franchising LLC
Parent company
Shortino Ventures LLC
Incorporated in
Delaware
HQ
1225 Jefferson Road #13, Rochester, NY 14623
Auditor
Metwally CPA PLLC
Audited financials
Franchisor revenue
$108K
vs $379K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one iSmash unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $769,112
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $278K–$754K
Working capital
$
FDD reports $15K–$50K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$115K
EBITDA margin
15.0%
Total invested
$548K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 iSmash units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.2M

on $6.2M purchase

Total debt

$4.9M

SBA $3.1M + senior + seller note

Overview

About

iSmash franchisees operate entertainment/recreational facilities where customers pay to break and smash items (dishes, electronics, glass, etc.) in a controlled rage-room environment. Daily operations include facility management, customer safety compliance, merchandise restocking, liability management, and marketing to drive walk-in and event bookings.

CEO
Steven Shortino
Founded
2021
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$278K – $754K
All-in to open one unit
Liquid capital
$15K – $50K
Cash you must have on hand
Franchise fee
$55K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
2.5 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$769K
Per unit, per year
Median gross sales
$769K
Item 19 type
Historical
Sample size
2 units
vs category median 20 · small
Range (low → high)
$665K$874K
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank26th
vs Other peers
Investment cost rank74th
Lower investment ranks lower (better)
Royalty rate rank17th
Lower royalty = lower percentile (better)
Unit count rank33th
vs Other peers
Risk score rank32th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
7
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
2
Corporate units in the system
% franchised
71%
vs corporate-owned
Net growth (yr3)
+150.0%
Net unit change last year
2023
5+3
Franchised units
2024
2
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 4 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

4

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

iSmash presents a caution-to-high-risk profile due to franchisor going concern issues and extreme early-stage fragility, despite strong per-unit economics.

Score breakdown · what drove the 57 / 100 rating

  1. 01HIGHGoing Concern designation indicates franchisor financial distress despite franchisee profitability
  2. 02MINOROnly 7 units with 150% YoY growth suggests extremely early-stage system vulnerable to collapse
  3. 03MINORWide investment range ($277K-$753K) with no clarity on cost drivers or unit profitability variance
  4. 04HIGHNo litigation disclosed but going concern status raises questions about franchisor solvency and support capability
  5. 05MINORRapid expansion claims (150% growth from ~3-4 units baseline) may not be sustainable or indicative of system health

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius and Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Delaware

Item 11

Training & Operations

Classroom training
20 hrs
On-the-job training
60 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(585) 601-••••
NY
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

iSmash · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above