iSmashFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A iSmash franchise requires a total initial investment of $278K – $754K, including a $55K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $769K[2]. Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $278K – $754K
- 22nd pct Recreation & …
- Avg gross sales
- $769K
- 13th pct Recreation & …
- Royalty
- 6.0%
- 6th pct Recreation & …
- Units
- 7
- 20th pct Recreation & …
- SBA default
- N/A
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = >15% above Recreation & Entertainment avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 5 to 0 over 3 years. Investigate why operators are leaving.
38% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $278K – $754K including a $55K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $769K/year (median $769K), with an estimated 38% cash-on-cash return (based on P&L Bottom Line).
- Verdict D (Below Average) with a risk score of 74/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Smash Franchising LLC
- Parent company
- Shortino Ventures LLC
- Incorporated in
- DE
- HQ
- 1225 Jefferson Road #13, Rochester, NY 14623
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $108K
- vs $379K prior year
Overview
About
iSmash franchisees operate entertainment/recreational facilities where customers pay to break and smash items (dishes, electronics, glass, etc.) in a controlled rage-room environment. Daily operations include facility management, customer safety compliance, merchandise restocking, liability management, and marketing to drive walk-in and event bookings.
- CEO
- Steven Shortino
- Headquarters
- NY
- Founded
- 2021
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $55K | $55K | |
| Construction and Leasehold Improvements | $110K | $415K | |
| Lease Deposits - Three Months | $7K | $53K | |
| Furniture, Fixtures and Equipmentnot refundable | $42K | $68K | |
| Signage | $17K | $40K | |
| Computer, Software and Point of Sale System | $4K | $6K | |
| Grand Opening Marketing | $3K | $10K | |
| Opening Inventory Packagenot refundable | $3K | $10K | |
| Utility Deposits | $250 | $1K | |
| Insurance Deposits - Three Months | $2K | $7K | |
| Professional Fees | $20K | $35K | |
| Licenses and Permits | $1K | $5K | |
| Additional Funds - Three Months | $15K | $50K | |
| Total initial investment | $278K | $754K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$115K
15.0% margin
Unlevered ROIC
21%
EBITDA / total invested capital
Payback
4.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $278K – $754K
- Better than avg vs category
- Liquid capital req'd
- $15K – $50K
- Better than avg vs category
- Franchise fee
- $55K – $55K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
- Payback period
- 2.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $769K
- Per unit, per year
- Median gross sales
- $769K
- Avg p&l bottom line
- $198K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 38.4%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historical
- Sample size
- 2 units
- vs category median 5 · small
- Range (low → high)
- $665K→$874K
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 176 Recreation & Entertainment brands
vs Recreation & Entertainment averages
How iSmash Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 7
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 71%
- vs corporate-owned
- Net growth (yr3)
- +150.0%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Continuity rate
- 125.0%
- Units that stayed open
- Termination rate
- 60.0%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 4 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
4
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 11
- Loan volume
- $5.0M
- Median loan
- $500K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into iSmash's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 7 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
iSmash presents a caution-to-high-risk profile due to franchisor going concern issues and extreme early-stage fragility, despite strong per-unit economics.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 74 / 100 rating
- 01HIGHGoing Concern designation indicates franchisor financial distress despite franchisee profitability
- 02MINOROnly 7 units with 150% YoY growth suggests extremely early-stage system vulnerable to collapse
- 03MINORWide investment range ($277K-$753K) with no clarity on cost drivers or unit profitability variance
- 04HIGHNo litigation disclosed but going concern status raises questions about franchisor solvency and support capability
- 05MINORRapid expansion claims (150% growth from ~3-4 units baseline) may not be sustainable or indicative of system health
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius and Population |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 60 hrs
- Training location
- Rochester, New York
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
iSmash · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a iSmash franchise?
The total investment to open a iSmash franchise ranges from $278K – $754K, with an initial franchise fee of $55K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do iSmash franchise owners earn?
According to Item 19 of the iSmash FDD, the average gross sales per unit is $769K. The median is $769K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is iSmash's franchise failure rate?
SBA 7(a) loan charge-off data is not available for iSmash (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many iSmash franchise locations are there?
As of their most recent FDD filing, iSmash has 7 total units in the United States, including 5 franchised units and 2 company-owned units. 3 new units were opened in the latest reporting year.
Is iSmash a good franchise to buy?
FranchiseVerdict rates iSmash as a D-grade franchise with a risk score of 74 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent iSmash, you can request corrections or provide updated information.
Claim this brandOther Recreation & Entertainment franchises
Compare similar franchise opportunities in the Recreation & Entertainment category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.