Bottom line
- Total investment $395K – $696K including a $25K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $263K/year (median $210K). Estimated payback in 5.1 years.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one PLUNJ unit return on the cash you put in?
Unlevered ROIC · per unit
8%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 PLUNJ units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$474K
on $2.4M purchase
Total debt
$1.9M
SBA $1.2M + senior + seller note
Overview
About
PLUNJ franchisees operate a plumbing service business, likely handling residential and commercial drain cleaning, pipe repair, and emergency water damage response. Day-to-day operations involve dispatch management, technician scheduling, customer service calls, and field service delivery across their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-risk early-stage franchise with franchisor going concern issues, unverifiable unit growth metrics, and limited financial transparency despite substantial capital requirements.
Score breakdown · what drove the 62 / 100 rating
- 01HIGHGoing Concern warning indicates financial instability or solvency issues at franchisor level
- 02MINOROnly 4 units with 300% YoY growth is unsustainable math and suggests extremely small base (likely 1-2 units previously)
- 03MINORNo Item 19 financial performance representations limits ability to validate the $107k average net income claim
- 04MINORHigh investment range ($394k-$696k) paired with modest average net income ($107k) yields 3.7-6.5 year payback with no margin for error
- 05MINORRoyalty structure (6% of gross) provides no relief during downturns and compounds cash flow pressure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
33 numbers
One-time purchase · CSV download · Validation questions included
FDD download
PLUNJ · FDD (2025) PDF