PlunjFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A PLUNJ franchise requires a total initial investment of $395K – $696K, including a $25K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $263K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $395K – $696K
- 27th pct Recreation & …
- Avg gross sales
- $263K
- 5th pct Recreation & …
- Royalty
- 6.0%
- 6th pct Recreation & …
- Units
- 4
- 16th pct Recreation & …
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Recreation & Entertainment · color = vs category peers
Green = >15% above Recreation & Entertainment avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.5x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Franchised units fell from 4 to 0 over 3 years. Investigate why operators are leaving.
20% cash-on-cash return (based on P&L Bottom Line). Within the 15-30% range most franchise investors consider acceptable.
Bottom line
- Total investment $395K – $696K including a $25K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $263K/year (median $210K), with an estimated 20% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 39/100.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Plunj Franchise, LLC
- Incorporated in
- UT
- HQ
- 493 E 4380 N, Provo, Utah 84604
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Overview
About
PLUNJ franchisees operate a plumbing service business, likely handling residential and commercial drain cleaning, pipe repair, and emergency water damage response. Day-to-day operations involve dispatch management, technician scheduling, customer service calls, and field service delivery across their protected territory.
- CEO
- Sean Foster
- Headquarters
- UT
- Founded
- 2022
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $25K | $25K | |
| Initial Training | $0 | $500 | |
| Real Estate Improvements | $193K | $322K | |
| Rent (3 months plus security deposit) | $14K | $43K | |
| Architectural / Engineering Fees | $6K | $16K | |
| Equipment, Furniture, Fixtures, Decor, Design Services, and Supplies | $127K | $235K | |
| POS System, Computer Hardware, and Software | $1K | $3K | |
| Signs | $3K | $8K | |
| Miscellaneous Opening Costs | $3K | $5K | |
| Insurance Premiums | $3K | $6K | |
| Opening Inventory | $5K | $10K | |
| Grand Opening Assistance Expenses | $3K | $5K | |
| Advertising | $500 | $1K | |
| Additional Funds | $13K | $17K | |
| Total initial investment | $395K | $696K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$42K
16.0% margin
Unlevered ROIC
8%
EBITDA / total invested capital
Payback
13.3 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $395K – $696K
- Better than avg vs category
- Liquid capital req'd
- $13K – $17K
- Better than avg vs category
- Franchise fee
- $25K – $25K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 5.1 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $150 |
| Transfer fee | $8K |
| Renewal fee | $13K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $263K
- Per unit, per year
- Median gross sales
- $210K
- Avg p&l bottom line
- $107K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 19.7%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- gross_sales
- Sample size
- 4 units
- vs category median 5
- Range (low → high)
- $16K→$617K
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 176 Recreation & Entertainment brands
Revenue is only 0.5x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Recreation & Entertainment averages
How Plunj Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 6 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 6
- Loan volume
- $2.4M
- Median loan
- $452K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Plunj's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-risk early-stage franchise with franchisor going concern issues, unverifiable unit growth metrics, and limited financial transparency despite substantial capital requirements.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 rating
- 01HIGHGoing Concern warning indicates financial instability or solvency issues at franchisor level
- 02MINOROnly 4 units with 300% YoY growth is unsustainable math and suggests extremely small base (likely 1-2 units previously)
- 03MINORNo Item 19 financial performance representations limits ability to validate the $107k average net income claim
- 04MINORHigh investment range ($394k-$696k) paired with modest average net income ($107k) yields 3.7-6.5 year payback with no margin for error
- 05MINORRoyalty structure (6% of gross) provides no relief during downturns and compounds cash flow pressure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Case-by-case based on Zip codes, boundaries, or radius |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Salt Lake County, Utah |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 38 hrs
- On-the-job training
- 10 hrs
- Training location
- At franchisee location during grand opening
- Ongoing training
- Required
- Field support
- 16 hrs/yr
- On-site visits per year
- Time to open
- 4 mo
- From signing to launch
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
33 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
PLUNJ · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a PLUNJ franchise?
The total investment to open a PLUNJ franchise ranges from $395K – $696K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do PLUNJ franchise owners earn?
According to Item 19 of the PLUNJ FDD, the average gross sales per unit is $263K. The median is $210K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is PLUNJ's franchise failure rate?
SBA 7(a) loan charge-off data is not available for PLUNJ (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many PLUNJ franchise locations are there?
As of their most recent FDD filing, PLUNJ has 4 total units in the United States, including 4 franchised units and 0 company-owned units. 3 new units were opened in the latest reporting year.
Is PLUNJ a good franchise to buy?
FranchiseVerdict rates PLUNJ as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.