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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
iFoam logoFWeakest tier
iFoam
Home Services
2025 FDD
Remove
Service Experts logoBAbove average
Service Experts
Home Services
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Apr 7, 2025
Investment range
$172K – $266K
$146K – $285K
Liquid capital
$20K – $40K
$30K – $70K
Franchise fee
$15K
$60K
Royalty rate
Flat fee
6.0%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
$1.4MPer franchisee, not per outlet
$6.3MCompany-owned only
Median gross sales
$1.2MPer franchisee, not per outlet
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
P&L Bottom Line
Risk
Rating
FWeakest tier
BAbove average
Verdict score
24 / 100
50 / 100
SBA charge-off rate
26.7% (n=66)
Not SBA-matched
SBA loans on record
66
N/A
Scale
Total units
90
89
Net change (latest yr)
-30
0
Signed, not yet open
4 (0.04 per open outlet)
0 (0.00 per open outlet)
Turnover rate
55.8%
0.0%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
144
145
Contacts
Franchisee phones
22
2

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