FranchiseVerdict
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FV-01278·MODERATEExcellent95

iFoam

Formerly known as HPB Foam

Home Services - OtherFranchising since 2022Website
Investment
$172K – $266K
85th pct Other
Avg revenue
$1.4M
48th pct Other
Royalty
Units
90
67th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $172K – $266K including a $15K franchise fee.
  • Average unit revenue of $1.4M/year (median $1.2M).
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 136 loans (below the industry average).
  • System growing at 196.6% CAGR over 3 years with 90 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
HPB Foam LLC
Parent company
JEZ Investments LLC
Incorporated in
Pennsylvania
HQ
2525 N. 117th Avenue, Third Floor, Omaha, NE 68164
Auditor
Forvis Mazars, LLP
Audited financials
Franchisor revenue
$3.1M
vs $4.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one iFoam unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,358,373
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $172K–$266K
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

55%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$136K
EBITDA margin
10.0%
Total invested
$249K
Payback
22 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 iFoam units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$815K

on $4.1M purchase

Total debt

$3.3M

SBA $2.0M + senior + seller note

Overview

About

iFoam franchisees operate foam insulation and spray foam application services, providing commercial and residential insulation solutions. Daily operations involve managing spray foam crews, scheduling jobs, sourcing materials, and handling client estimates and project completion.

CEO
Tony Hulbert
Founded
2021
FDD year
2025
States available
16

Item 7 · what it costs

The Vitals

Total investment
$172K – $266K
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$15K
Royalty
The greater of (i) $3,000 per month; or (ii) $3.00 per 1,…
Ad fund
n/d

Item 19

Financial Performance

Avg gross sales
$1.4M
Per unit, per year
Median gross sales
$1.2M
Item 19 type
Historical Gross Sales
Sample size
20 units
vs category median 21
Range (low → high)
$88K$5.4M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank48th
vs Home Services - Other peers
Investment cost rank85th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank67th
vs Home Services - Other peers
Risk score rank70th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
90
Opened
18
Last reporting year
Closed
48
Turnover rate
53.3%
Company-owned
4
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
-25.9%
Net unit change last year
3-yr CAGR
+196.6%
Compounded over last 3 years
2023
86-30
Franchised units
2024
116
Franchised units
2025
29
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
136
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

iFoam presents HIGH RISK due to collapsing unit count (-25.9%), active fraud litigation, going concern issues, and lack of financial transparency—avoid unless substantial evidence of turnaround emerges.

Score breakdown · what drove the 64 / 100 rating

  1. 01MEDSevere unit decline of -25.9% YoY (90 units) signals system deterioration and franchisee dissatisfaction
  2. 02HIGHGoing Concern = False indicates franchisor may lack financial stability to support franchise operations
  3. 03HIGHActive fraud/misrepresentation lawsuit from former franchisee combined with internal ownership arbitration suggests governance dysfunction and potential credibility issues
  4. 04MEDNet income not disclosed despite $1.36M average revenue—lack of transparency on profitability is a major red flag
  5. 05MEDHigh royalty structure (greater of $3,000/month or $3 per 1,000 population) may be unsustainable given undisclosed margins and shrinking unit base

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Pennsylvania

Item 11

Training & Operations

Classroom training
112 hrs
On-the-job training
32 hrs
POS system
ServiceTitan
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

41 numbers

Locked
(813) 378-••••
FL
(334) 318-••••
AL
(904) 552-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

iFoam · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above