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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Honest logoBAbove average
Honest
Full-Service Restaurants
2025 FDD
Remove
Eggspectation logoCAverage
Eggspectation
Full-Service Restaurants
2025 FDD
Remove
Denny's logoAStrongest tier
Denny's
Full-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jul 21, 2025
FDD issued Apr 15, 2025
FDD issued Apr 30, 2025
Investment range
$1.9M – $2.7M
$2.0M – $2.5M
$1.6M – $3.1M
Liquid capital
$50K – $100K
$75K – $100K
$50K – $150K
Franchise fee
$25K
$50K
$30K
Royalty rate
5.5%
5.0%
4.5%
Ad fund rate
0.0%
1.0%
3.0%
Performance
Avg gross sales
No Item 19 representation
$4.5M2 outlets
$1.9M
Median gross sales
Not disclosed
$4.5M2 outlets
$1.8M
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Average Sales (Franchised Restaurant Sales)
Risk
Rating
BAbove average
CAverage
AStrongest tier
Verdict score
53 / 100
43 / 100
73 / 100
SBA charge-off rate
Under 10 loans (4)
Not SBA-matched
7.5% (n=283)
SBA loans on record
4
N/A
283
Scale
Total units
40
8
1,334
Net change (latest yr)
+4
-1
-69
Signed, not yet open
5 (0.13 per open outlet)
Not extracted
2 (0.00 per open outlet)
Turnover rate
5.0%
25.0%
6.5%
Contract
Initial term (years)
20
20
20
Renewal term (years)
10
10
10
Initial training (hrs)
275
267
408
Contacts
Franchisee phones
45
25
15

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