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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Gross Margin, Adjusted Net Profit). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  BAbove averageHeroes Lawn Care Home Services 2025 FDD Remove |  AStrongest tierBloomin’ Blinds Home Services 2025 FDD Remove |  BAbove averageWise Coatings Home Services 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 29, 2025 | FDD issued Apr 21, 2025 | FDD issued Apr 30, 2025 |
Investment range | $159K – $215K | $129K – $246K | $175K – $200K |
Liquid capital | $20K – $40K | $30K – $50K | $45K – $59K |
Franchise fee | $60K | $50K | $50K |
Royalty rate | 6.5% | 6.0% | 5.0% |
Ad fund rate | Not extracted | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | $658KPer franchisee, not per outletOutlet subset | $601KPer franchisee, not per outlet | $375K |
Median gross sales | $395KPer franchisee, not per outletOutlet subset | $412KPer franchisee, not per outlet | $393K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | $105K |
Earnings metric | Not classified | Gross Margin | Adjusted Net Profit |
| Risk | |||
Rating | BAbove average | AStrongest tier | BAbove average |
Verdict score | 54 / 100 | 81 / 100 | 51 / 100 |
SBA charge-off rate | 0.0% (n=39) | Limited · 28 loans | Under 10 loans (7) |
SBA loans on record | 39 | 28 | 7 |
| Scale | |||
Total units | 63 | 145 | 27 |
Net change (latest yr) | -2 | +32 | +10 |
Signed, not yet open | 20 (0.32 per open outlet) | 6 (0.04 per open outlet) | 7 (0.26 per open outlet) |
Turnover rate | 46.0% | 8.3% | 3.7% |
| Contract | |||
Initial term (years) | 10 | 7 | 10 |
Renewal term (years) | 10 | 5 | 10 |
Initial training (hrs) | 47 | 102 | 75 |
| Contacts | |||
Franchisee phones | 21 | 90 | 34 |
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