Wise CoatingsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Wise Coatings franchise requires a total initial investment of $175K – $200K, including a $50K franchise fee. Per the 2025 FDD, average unit revenue was $375K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $175K – $200K
- 66th pct Home Services
- Avg gross sales
- $375K
- 8th pct Home Services
- Royalty
- N/A
- Units
- 27
- 32nd pct Home Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 26 to 5 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
70% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $175K – $200K including a $50K franchise fee.
- Average unit revenue of $375K/year (median $393K), with an estimated 70% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 15/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Wise Coatings Franchises LLC
- CEO title
- Chief Executive Officer
- Whitney White
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- FL
- HQ
- 108 Commerce Street Suite 105, Lake Mary, Florida 32746
- Auditor
- A&G LLP
- Audited financials
- Franchisor revenue
- $457K
- vs $837K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
Wise Coatings franchisees operate commercial and industrial protective coating application services, including epoxy flooring, corrosion prevention, and specialty finishes. Day-to-day operations involve job estimation, crew management, equipment maintenance, customer service delivery, and compliance with safety/environmental standards. Revenue is generated through on-site coating projects for industrial, commercial, and residential clients.
- CEO
- Whitney White
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2025
- States available
- 15
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $45K | $59K |
| Equipment, build-out, other | $80K | $91K |
| Total initial investment | $175K | $200K |
Source: Wise Coatings 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$41K
11.0% margin
Unlevered ROIC
17%
EBITDA / total invested capital
Payback
5.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $175K – $200K
- Near category avg vs category
- Liquid capital req'd
- $45K – $59K
- Below avg, review vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- Greater of 5% of Collected Gross Revenue or monthly minim…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 1.4 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 5% of Collected Gross Revenue or minimum monthly fees: $1,500 months 6-12, $2,100 months 13-47, $3,000 months 48+ |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $750 |
| Training fee | $1K |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $375K
- Per unit, per year
- Median gross sales
- $393K
- Avg p&l bottom line
- $130K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 69.7%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Historical Average profit and loss
- Sample size
- 11 units
- vs category median 25 · small
- Range (low → high)
- $243K→$905K
- Cohort dispersion (min → max)
- Transparency
- 10 / 5
- vs category median 4 / 5 · above
Compared against 349 Home Services brands
vs Home Services averages
How Wise Coatings Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 27
- Opened
- 11
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 96%
- vs corporate-owned
- Net growth (yr3)
- +62.5%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 2
- Projected new
- 0
- Franchisor's next-year forecast
- Transfer rate
- 7.4%
- Owners selling to other franchisees
- Ceased ops
- 3.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 7 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 7
- Loan volume
- $948K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Wise Coatings's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 4 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Rapid expansion and high fixed royalty minimums in a small, young system present growth sustainability and profitability risk despite positive unit economics.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · A&G LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 15 / 100 rating
- 01MINORRoyalty structure with $1,500–$3,000 monthly minimums creates high fixed costs ($18,000–$36,000 annually) that exceed 5% revenue share for locations generating under $360,000–$720,000
- 02MINOR62.5% YoY unit growth is exceptionally rapid and difficult to sustain; typical healthy growth is 10–20%; suggests possible aggressive recruitment over retention
- 03MINORSmall system size (27 units) increases vulnerability to key franchisee exits and market concentration risk
- 04MEDNo Item 19 financial performance representations disclosed; reliance on 'average' figures ($375K revenue, $105K net income) lacks transparency on median, range, or survival rates
- 05HIGHLimited litigation disclosure history for rapidly expanding system; insufficient track record to assess franchisor support quality and dispute resolution patterns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Household count |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Arbitration location | Plano, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 25 hrs
- On-the-job training
- 50 hrs
- Training location
- On-site at franchisee's restaurant location
- Ongoing training
- Required
- POS system
- House Call Pro, QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: House Call Pro, QuickBooks
Item 20 · call current owners
Franchisee Contacts
36 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wise Coatings · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wise Coatings franchise?
The total investment to open a Wise Coatings franchise ranges from $175K – $200K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wise Coatings franchise owners earn?
According to Item 19 of the Wise Coatings FDD, the average gross sales per unit is $375K. The median is $393K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wise Coatings's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wise Coatings (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wise Coatings franchise locations are there?
As of their most recent FDD filing, Wise Coatings has 27 total units in the United States, including 26 franchised units and 1 company-owned units. 11 new units were opened in the latest reporting year.
Is Wise Coatings a good franchise to buy?
FranchiseVerdict rates Wise Coatings as a A-grade franchise with a risk score of 15 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Wise Coatings, you can request corrections or provide updated information.
Claim this brandOther Home Services franchises
Compare similar franchise opportunities in the Home Services category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.