Heroes Lawn Care
Formerly known as HPB Lawn Care
Bottom line
- Total investment $159K – $215K including a $60K franchise fee.
- Average unit revenue of $511K/year.
- Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 86 loans (below the industry average).
- Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Heroes Lawn Care unit return on the cash you put in?
Unlevered ROIC · per unit
23%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Heroes Lawn Care units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$306K
on $1.5M purchase
Total debt
$1.2M
SBA $0.8M + senior + seller note
Overview
About
Heroes Lawn Care franchisees operate residential and commercial lawn maintenance and landscaping services, managing crews, scheduling jobs, and handling customer acquisition and retention. Day-to-day operations involve equipment maintenance, crew supervision, seasonal service delivery (mowing, fertilization, pest control), and marketing within their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Contracting franchise system with pending fraud litigation, undisclosed profitability metrics, and going concern status presents elevated risk despite protected territories.
Score breakdown · what drove the 52 / 100 rating
- 01MEDDeclining unit count (-3.1% YoY) with only 63 locations suggests system contraction and potential maturity/decline
- 02HIGHTwo pending federal litigation cases alleging fraudulent misrepresentation and fraud in the inducement create material legal and reputational risk
- 03MEDNet income not disclosed in FDD despite $510k average revenue — unable to validate actual profitability claims or ROI
- 04HIGHGoing concern status indicates franchisor financial instability or operational uncertainty
- 05MINORRoyalty structure jumps significantly in Year 3+ (6.5% of gross or $500/mo minimum) with no cap, potentially squeezing margins
- 06MINORHigh franchise fee ($59,500) combined with startup costs ($159k-$215k total) creates substantial sunk cost with declining franchise population
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
29 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Heroes Lawn Care · FDD (2025) PDF