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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
HERLIFE Magazine logoCAverage
HERLIFE Magazine
Business Services
 Remove
P3 Cost Analysts logoAStrongest tier
P3 Cost Analysts
Business Services
 Remove
Exit Factor logoAStrongest tier
Exit Factor
Business Services
 Remove
Vitals
Investment range
$55K – $100K
$69K – $86K
$64K – $90K
Liquid capital
$10K – $30K
$5K – $8K
$6K – $17K
Franchise fee
$35K
$60K
$40K
Royalty rate
7.0%
N/A
10.0%
Ad fund rate
N/A
0.0%
2.0%
Performance
Avg gross sales
N/A
$134KOutlet subset
N/A
Median gross sales
N/A
$115KOutlet subset
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
assumed annual
Risk
Rating
CAverage
AStrongest tier
AStrongest tier
Verdict score
45 / 100
78 / 100
64 / 100
SBA charge-off rate
N/A
N/A
N/A
SBA loans on record
N/A
N/A
N/A
Scale
Total units
4
46
92
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.0%
5.7%
Contract
Initial term (years)
10
10
35
Renewal term (years)
10
5
35
Initial training (hrs)
36
58
52
Contacts
Franchisee phones
3
0
25

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