Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand	AStrongest tier Hawthorn Extended Stay by Wyndham Lodging Remove	BAbove average avid hotels Lodging Remove	AStrongest tier Tru by Hilton Lodging Remove
Vitals
Investment range	$12.6M – $15.3M	$11.1M – $16.8M	$11.7M – $17.2M
Liquid capital	$135K – $201K	$100K – $175K	$300K
Franchise fee	$40K	$50K	$100K
Royalty rate	5.5%	5.0%	5.0%
Ad fund rate	2.5%	3.0%	4.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	AStrongest tier	BAbove average	AStrongest tier
Verdict score	59 / 100	56 / 100	85 / 100
SBA charge-off rate	0.0%	11.8%	0.0%
SBA loans on record	16	1,505	40
Scale
Total units	82	81	231
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	2.4%	0.0%	0.0%
Contract
Initial term (years)	20	20	22
Renewal term (years)	N/A	N/A	N/A
Initial training (hrs)	91	24	174
Contacts
Franchisee phones	130	112	77

Need franchisee contacts for these brands?

Save with a contact bundle →