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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income (before depreciation, taxes, loan repayment), P&L Bottom Line). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
GREEN + THE GRAIN logoBAbove average
GREEN + THE GRAIN
Quick-Service Restaurants
2026 FDD
Remove
Café Mexicali logoCAverage
Café Mexicali
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 24, 2026
FDD issued Jun 17, 2025
Investment range
$402K – $1.4M
$558K – $1.2M
Liquid capital
$50K – $80K
$30K – $95K
Franchise fee
$50K
$35K
Royalty rate
6.0%
3.0%
Ad fund rate
3.0%
0.0%
Performance
Avg gross sales
$1.2MCompany-owned only
Partial, no system averageOutlets $1.5M-$3.4M
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
$218K
Not extracted
Earnings metric
Net Income (before depreciation, taxes, loan repayment)
P&L Bottom Line
Risk
Rating
BAbove average
CAverage
Verdict score
46 / 100
43 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
6
5
Net change (latest yr)
0
0
Signed, not yet open
Not extracted
1 (0.20 per open outlet)
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
150
120
Contacts
Franchisee phones
1
4

Looking for a detailed head-to-head breakdown?

Read the GREEN + THE GRAIN vs Café Mexicali editorial comparison →

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