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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAveragegoGLOW Personal Care & Beauty 2025 FDD Remove |  BAbove averageThe Only Facial Personal Care & Beauty 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 21, 2025 | FDD issued Apr 1, 2025 |
Investment range | $283K – $497K | $299K – $460K |
Liquid capital | $15K – $25K | $25K – $30K |
Franchise fee | $60K | $45K |
Royalty rate | 8.0% | 6.0% |
Ad fund rate | 1.0% | Not extracted |
| Performance | ||
Avg gross sales | $663KCompany-owned onlyNet sales | No Item 19 representation |
Median gross sales | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | P&L Bottom Line | Not classified |
| Risk | ||
Rating | CAverage | BAbove average |
Verdict score | 44 / 100 | 50 / 100 |
SBA charge-off rate | Under 10 loans (4) | Not SBA-matched |
SBA loans on record | 4 | N/A |
| Scale | ||
Total units | 10 | 7 |
Net change (latest yr) | +7 | +1 |
Signed, not yet open | Not extracted | 2 (0.29 per open outlet) |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 16 | 126 |
| Contacts | ||
Franchisee phones | 0 | 15 |
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