FranchiseVerdict
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FV-01067·STRONGExcellent95

goGLOW

Personal Services - Beauty & SalonFranchising since 2024Website
Investment
$283K – $497K
56th pct Beauty & Salon
Avg revenue
$663K
46th pct Beauty & Salon
Royalty
Units
10
24th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $283K – $497K including a $60K franchise fee.
  • Average unit revenue of $663K/year (median $707K). Estimated payback in 1.8 years.
  • Rated STRONG with a risk score of 53/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
goGLOW Franchise, LLC
Parent company
goGLOW Holding, LLC
Incorporated in
Minnesota
HQ
7493 France Avenue S., Edina, Minnesota 55435
Auditor
Aprio, LLP
Audited financials
Franchisor revenue
$9K
vs $657K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one goGLOW unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $663,278
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $283K–$497K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

37%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$153K
EBITDA margin
23.0%
Total invested
$410K
Payback
32 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 goGLOW units return on equity?

Edit assumptions

Equity IRR · 5-yr

46.2%

6.68× MOIC

Year-1 DSCR

1.95×

EBITDA ÷ debt service

Equity required

$2.4M

on $10.6M purchase

Total debt

$8.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($5.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

goGLOW operates beauty/wellness service centers (likely spray tanning, teeth whitening, skin treatments, or similar aesthetic services) where franchisees manage daily client appointments, staff supervision, inventory management, and local marketing. Revenue is highly dependent on foot traffic, service pricing power, and repeat client retention in protected local territories.

CEO
Melanie Richards
Founded
2021
FDD year
2025
States available
7

Item 7 · what it costs

The Vitals

Total investment
$283K – $497K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$60K
Royalty
The greater of: (i) 8% of the Net Revenue; or (ii) the ap…
Ad fund
1.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical
Payback period
1.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$663K
Per unit, per year
Median gross sales
$707K
Item 19 type
Affiliate Flagship Location Performance
Sample size
3 units
vs category median 34 · small
Range (low → high)
$406K$876K
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank46th
vs Personal Services - Beauty & Salon peers
Investment cost rank56th
Lower investment ranks lower (better)
Royalty rate rank77th
Lower royalty = lower percentile (better)
Unit count rank24th
vs Personal Services - Beauty & Salon peers
Risk score rank27th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
10
Opened
7
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
70%
vs corporate-owned
2023
7+7
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 7 states reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

7

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

Early-stage, micro-franchise system with minimal scale, opaque royalty structure, and undisclosed unit performance data creates elevated risk despite positive unit-level economics.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDOnly 10 units system-wide suggests very early-stage franchise with unproven scalability and limited peer support network
  2. 02MEDNo disclosed unit growth trajectory despite 10-year operating history raises concerns about expansion viability and franchisee recruitment success
  3. 03MEDDual royalty structure (8% or minimum fee) is opaque—actual minimum royalty amount not disclosed, creating hidden cost risk
  4. 04MINORHigh initial investment range ($282.9k–$497k) against only 10 operating units creates survivorship bias; no data on failed locations
  5. 05MEDMissing Item 19 financial performance representations limits ability to validate the $663k average revenue claim across the tiny unit base

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
43 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

2 numbers

Locked
(701) 328-••••
ND
(212) 416-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

goGLOW · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above