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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Gameday Men's Health logoAStrongest tier
Gameday Men's Health
Healthcare
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The Covery logoDBelow average
The Covery
Healthcare
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Vitals
Investment range
$225K – $410K
$260K – $383K
Liquid capital
$55K – $75K
$15K – $25K
Franchise fee
$50K
$43K
Royalty rate
6.0%
N/A
Ad fund rate
2.0%
N/A
Performance
Avg gross sales
N/A
$709KIncl. company outlets
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
DBelow average
Verdict score
78 / 100
31 / 100
SBA charge-off rate
0.0%
0.0%
SBA loans on record
145
2
Scale
Total units
262
18
Net change (latest yr)
N/A
N/A
Turnover rate
0.0%
11.1%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
21
57
Contacts
Franchisee phones
230
13

Looking for a detailed head-to-head breakdown?

Read the Gameday Men's Health vs The Covery editorial comparison →

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