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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Gameday Men's Health logoBAbove average
Gameday Men's Health
Healthcare
2025 FDD
Remove
The Covery logoDBelow average
The Covery
Healthcare
2025 FDD
Remove
Vitals
FDD filing
FDD issued May 8, 2025
FDD issued Jun 1, 2025
Investment range
$225K – $410K
$260K – $383K
Liquid capital
$55K – $75K
$15K – $25K
Franchise fee
$50K
$43K
Royalty rate
6.0%
6.8%
Ad fund rate
2.0%
Not extracted
Performance
Avg gross sales
No Item 19 representation
$709KIncl. company outlets
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
DBelow average
Verdict score
68 / 100
31 / 100
SBA charge-off rate
Limited · 145 loans
Under 10 loans (2)
SBA loans on record
145
2
Scale
Total units
262
18
Net change (latest yr)
+242
+1
Signed, not yet open
292 (1.11 per open outlet)
Not extracted
Turnover rate
0.4%
11.1%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
21
57
Contacts
Franchisee phones
230
13

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